I. Запомните толкование этих слов на английском языке.




Marketing mix (n) the combination of four P's
Option (n) Choice
Objective (n) Goal
Competitor (n) rival, opponent
Channel of distribution (n) the path goods take when moving from manu­facturer to customer
Wholesaler (n) one who sells in large amounts to retailers
Retailer (n) one who sells in small amounts to customers
Promotion (n) communication between buyer and seller
Satisfy (v) Please
Charge (v) set at a price
Price with the market (v) charge an average price
Persuade (v) Convince
Take place (v) occur, happen
Personal (adj) private, relating to an individual

 

 

An Accounting Overview

Accounting is frequently called the "language of business" because of its ability to communicate financial information about the organization. Various interested parties, such as managers, potential investors, creditors, and the government, depend on a company's accounting system to help them make informed financial decisions. An effective accounting system, therefore, must include accurate collecting, recording, classifying, summarizing, interpreting, and reporting of information on the financial status of an organization.

In order to achieve a standardized system, the accounting process follows accounting principles and rules. Regardless of the type of business or the amount of money involved, common procedures for handling and presenting financial information are used. Incoming money (revenues) and outgoing money (expenditures) are carefully monitored, and transactions are summarized in financial statements, which reflect the major financial activities of an organization.

The work of accountants is rather sophisticated. People who specialize in the field of accounting are known as bookkeepers and accountants. Bookkeepers deal in taxes and different business transactions of the company. The accountant's responsibility is to analyze and interpret the financial data and make it understandable for users. In the United States, accountants are usually classified as private, government, and public. Private accountants work solely for private companies or corporations that hire them to maintain financial records, and governmental accountants work for governmental agencies. Both private and governmental accountants are paid on a salary basis, whereas public accountants receive fees for their services. Public accountants work independently and provide accounting services such as auditing and tax computation to companies and individuals.

Many accountants have special certificates after they pass examinations in Institute of Accountants. Certified accountants in England are called chartered accountants. In the USA the certified accountants are called certified public accountants (СРЛ).

Through effective application of commonly accepted accounting systems, accountants provide accurate and timely financial information

that is necessary for organizational decision-making. No expansion or reorganization is planned without them. New products and advertising campaigns are also prepared with the help of the accountant.

 

 

Nouns Существительные
accounting бухгалтерский учет
accountancy бухгалтерское дело, счетоводство
audit аудит
auditing аудит как предмет
tax computation расчет налогов
accountant бухгалтер-аналитик
bookkeeper бухгалтер-счетовод
asset актив
liability пассив, обязательство
party сторона-участник
posting проводка, разноска по счетам
balance 1) баланс, 2) остаток
financial status финансовое положение
financial statement финансовый отчет
transaction транзакция
revenue доходы
expenditure расходы
payroll платежная ведомость
salary зарплата (служащих)

 

Nouns Существительные
fee гонорар
chartered accountant аудитор в Англии
certified public accountant (CPA) аудитор в США
Verbs Глаголы
collect собирать
record регистрировать
classify классифицировать
summarize обобщать
total сводить
interpret интерпретировать
report отчитываться, докладывать
handle обращаться, управляться с чем-либо
post разносить
withdraw удерживать (из зарплаты)
present представлять
adjectives & Adverbs Прилагательные и наречия
sophisticated сложный, запутанный
standardized стандартизованный
certified сертифицированный
accurate точный
timely своевременный
solely только, единственно
independently независимо

 



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