IV. SPEAKING AND WRITING (5 points)




a) Give advice on how to make meetings more effective.

b) Translate the sentences into English using your active vocabulary:

1. Международная фирма – это фирма, которая торгует на международных рынках либо экспортируя товар, либо посредством зарубежных торговых точек (магазинов).

2. Многонациональная корпорация – это корпорация, которая имеет свои штаб – квартиры в одной стране, а предприятия - по всему миру.

3. Многие сети ресторанов, например Мак Дональдс, применяют многонациональную стратегию, когда адаптируют (приспосабливают) меню к местным вкусам.

4. Мы получили чистую прибыль в $6,000 от сделки.

5. Эта фирма всегда занимала главенствующее положение (доминировала) на рынке.

 

 

Compiled by E. Pavlova


Модульная контрольная работа №8

По дисциплине «Иностранный язык»

Для студентов 2 курса

Профилей подготовки: «Мировая экономика», «Менеджмент организаций», «Бухучет, анализ и аудит», «Финансы и кредит»

Семестр 4

Variant 2

I. READING (5 points)

A) Read and translate the text into Russian.

New Kids on the Business Block: Thatcher's Enterprise Babes are Taking the Tycoon's World by Storm

by Ruth Sunderland

Dylan Wilk runs his own multimillion-pound business and could afford to retire. He draws a six-figure salary and drives a bright yellow BMW M3. Holidays are spent in California or skiing in Austria.

But Wilk is only 23 years old. He set up his company, Gameplay, at the age of 20 and in just three years it has become Britain's second-largest mail-order supplier of computer games with 35 staff and a turnover of £7.5 million in 1997, set to double this year. He is one of Thatcher's babes - the children born or brought up since 1979 when she swept to power and started the enterprise revolution.

Now as 'young adults' they are taking the business world by storm. One in eight of all startup businesses is founded by an entrepreneur aged 16 to 24 and there is a growing band of teenage and twenty- something tycoons. They include 14-year- old Tom Hartley, who recently hit the headlines after becoming Britain's youngest self-made millionaire by selling Porsches. Andrew Collins, 21, started Firemagic Fireworks, at the age of 19. He is turning over £100,000 a year and has just taken on a new partner, his former chemistry teacher, Pete Taschimowitz, who encouraged his interest in pyrotechnics.

Collins loves his work but admits success has come at a price. 'Starting a business at that age is not easy. I have to work seven days a week and my social life is out of the window. My girlfriend doesn't even like fireworks.'

Several organisations have been set up to help young entrepreneurs; including the Prince's Youth Business Trust, a charity that offers loans and advice, and oil company Shell's LiveWIRE scheme, which provides free guidance. But young hopefuls face greater barriers than their mature counterparts and run a high risk of failure.

In spite of some undeniable success stories, two-thirds of startups by under-25s end in failure within four years, a far higher rate than for older people. Eighties' entrepreneur Alan Sugar, who set up his first business at 19, believes starting too young can be damaging. Sugar says: 'I would not want to see many entrepreneurs straight out of school. They need to have some experience of work and real life.' Many also face a daunting hurdle trying to raise finance, since banks are often unwilling to lend to someone without a financial record. Gulam Kadir, 21, had to overcome his bank manager's opposition to found the Ruhani Moslem Funeral Service at the age of 19. It now has a turnover of nearly £100,000. Kadir says: 'I was turned down for a loan because they said I was too young for the funeral business. People do not expect a young person in this area. I knew it wouldn't be easy, but I was determined.' Youngsters may also experience prejudice from customers and suppliers who see them as naive and inexperienced. Victoria Goodwin, 22, set up her own decorative finishes business based in Sheffield when she was 20, and has recently worked on the set of a TV soap opera. She says: 'Being young can be a drawback, but it can also be an advantage because some customers believe you don't have preconceived ideas and will do what they want.'

Richard Street, chief executive of the Prince's Youth Business Trust, believes future generations must learn the lessons of Thatcher's children or risk losing out in the employment market. He says: 'Business education would certainly benefit young people: not all will become entrepreneurs, but they need to be prepared because they will have flexible careers with periods in jobs and periods of self-employment.'



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