Language Leader Intermediate
Unit 5 Advertising
Ex.5.1. Find English equivalents to the following:
| CB p.48 ex-s1,2 | |
| 1) объявление, реклама 2) рекламировать, давать объявление о ч-л 3) рекламирование, реклама (как вид деятельности) | |
| производить впечатление на к-л, поражать к-л | |
| убедительный | |
| 1) возбуждение 2) возбуждать, волновать | |
| привлекающий внимание | |
| бросающийся в глаза | |
| броский, запоминающийся | |
| остроумный | |
| утонченный, изысканный | |
| скучный, неяркий | |
| интригующий | |
| CB p.49 ex-s 3,4 | |
| заметный | |
| 1) развлекать, забавлять 2) забавный | |
| спонсорство, финансовая поддержка | |
| рекламный ролик, рекламное объявление | |
| выдвигать, продвигать, рекламировать ч-л | |
| вводящий в заблуждение, обманчивый | |
| выступать в поддержку товара, рекламировать | |
| одобрять ч-л/к-л |
Ex.5.2.
a. Fill in the table with appropriate word forms:
| Noun | Verb | Adjective | Adverb |
| informative | |||
| ordinariness | |||
| recognisable | |||
| irritating | |||
| impress | |||
| noticeable | |||
| persuasive | |||
| encourage | |||
| amuse | |||
| endorse | |||
| approve | |||
| public |
B. Fill in the gaps with a suitable form of the words from the table above.
1. He was speaking rather _______. (persuasive)
2. Her dull and boring words like unpleasant sounds caused only _______. (irritating)
3. The public was _______ by such sophisticated performance. (impress)
4. Your contribution is very _______. (notice)
5. Without official _______, the project won’t be developed. (endorse)
6. Though he became famous and rich, he always hated _______. (public)
7. I don’t _______ of cosmetic surgery. (approval)
8. Their success _______ us to take part in that risky business. (encourage)
9. The book is full of _______ stories about his childhood.(amuse)
10. Why did they change their logo? The previous one was very _______. (recognise)
Ex.5.3. Translate into English. Your Active Vocabulary is underlined:
1. Рекламное объявление о финансовой поддержке молодых талантов вызвало оживление среди участников конкурса (contestants).
2. Рекламируя этот продукт, нам следует быть более убедительными.
3. На ТВ появляется все больше и больше раздражающейрекламы.
4. Я не собираюсь вводить вас в заблуждение. Я буду делать программу более развлекательной, она не будет рассчитана на искушенного и остроумного зрителя.
5. Наша новая реклама будет привлекать вниманиебросающейся в глаза картинкой и запоминающимся слоганом.
Ex.5.4. Find the words in the text pp 50-51 to match the following definitions:
| a piece of writing written or cut on or in something | |
| communication that consists of comments that people make to each other in an informal way | |
| a particular form or system of communicating information and ideas, especially to a lot of people, e.g. newspapers, television, etc. | |
| the use of a company’s product in a film or television show as a way of advertising it | |
| to express support for someone or something, especially in public | |
| to have enough money to pay for sth | |
| a mark, an object or a sign that shows that smb/sth existed | |
| arranged in groups or categories according to subjects |
Ex.5.5 Complete the sentences with the words below and the second conditional
1. What / we / do / if / he / refuse to endorse our new telephone?
2. Who /be responsible for advertising campaign / if / you / retire.
3. If / I / be you/ I / create an eye-catching logo to promote my company.
4. If / your commercial / be persuasive / they / approve of it.
5. You / use product placement / if / you / have a larger budget?
6. What / you / do / if you / be in my place?
7. It / be great / if / we / be able to find the trace before the afternoon.
8. You / use the Internet / if / you / have to advertise for a job?
9. If / your boss / see this / he / be impressed.
10. How / you life / change / if / you / become a public figure?
Ex.5.6. Find English equivalents to the following (CB p.52 Text):
| поддерживать, финансировать | |
| озабоченность ч-л | |
| понимать, осознавать | |
| выбирать кого-либо в качестве целевой аудитории | |
| содержащий уловки, ухищрения | |
| строгий | |
| тогда как; несмотря на то, что | |
| регулировать, упорядочивать, управлять | |
| осознавать; быть осведомленным о ч-л | |
| решать, разрешать (проблему) | |
| быть не в состоянии ч-л сделать | |
| общий | |
| нерешительность, колебание |
Ex.5.7. Fill in the blanks using the words from the box in the appropriate form. Sometimes you will need a preposition.
| unable | realise | aware | concern | target |
| regulate | gimmicky | strict | indecision | resolve |
1. Their advertising campaign was _______.
2. The trip was cancelled because of the _______ safety.
3. The programme ______ women of all ages.
4. Nobody _______ the importance of the discovery at that time.
5. The law is aimed to _______ the actions of individuals and businesses.
6. Not all children ______ the danger of taking drugs.
7. She _______ to sleep because of all those exciting events of the last few days.
8. You can trust him. He has already ______ a lot of legal issues very successfully.
9. Amy was the _____ teacher I’ve ever known.
10. There was just a minute’s _____ before he answered my question.
Ex.5.8. Translate into English. Your Active Vocabulary is underlined:
1. Они осознают, что не могут выбрать детей в качестве целевой аудитории, рекламируя свой сайт.
2. Наиболее заметный вклад в наше общее дело внес отдел рекламы.
3. Руководство (Management) выражает озабоченность тем фактом, что проблема до сих пор не решена.
4. Эта рекламная песенка (jingle) такая же забавная и з апоминающаяся, как и та.
5. Этот рекламный ролик поможет детям лучше осознать опасность нездоровой пищи.
Ex.5.9.
a. Give the synonyms for the following words using Active Vocabulary:
| control | |
| settle, work out | |
| hesitation, uncertainty | |
| inspire | |
| convincing | |
| channel, form | |
| worry | |
| memorable | |
| thrill | |
| approve |
b. Give the antonyms for the following words using Active Vocabulary:
| capable, competent | |
| individual | |
| ignorant, inattentive | |
| serious | |
| gentle | |
| accurate, correct | |
| private | |
| decrease, depress | |
| bright | |
| hidden |
Ex.5.10. Fill in the blanks using the appropriate prepositions (see ex.7 p.57):
1. If she felt he was right, she would agree ___ him.
2. Some people complain ___ the new hard-hitting TV advertisement.
3. How would you feel ___ working with Nicole for a while?
4. The book was banned ___ school libraries.
5. We need to focus public attention ___ this issue.
6. The owner is prevented by law ___ making any major changes.
7. He’s very angry ____ the way he’s been treated.
8. I need to think seriously ____ their offer.
9. The film will be shown ___ television this week.
10. I’m really worried ___ this advertising trend.
11. Blood was pouring ___ his nose.
12. She saw an advert ___ a ski vacation in Vermont.
13. We hope the bad weather won’t discourage us ___ going there.
14. We need more research ___ the effects of different types of advertising.
15. Scientists claim they have succeeded ___ finding a cure for cancer.
16. The crash resulted ___ the deaths of 14 passengers.
17. Henry was horrified ___ what had happened.
18. Local people have launched a campaign ___ the hospital's closure.
19. Have you seen this commercial _____ TV or in the cinema?
20. Are you good ___ learning prepositions?