| 1. range of goods 2. marketing 3. marketing research 4. the four Ps of marketing 5. survey 6. sale forecast | a. estimation how many products will be sold b. the process of planning, designing, pricing, promoting and distributing c. finding out what people want d. questioning what people buy and why e. product, price, place and promotion |
Задание 10. Закончите предложения, используя полученную в тексте информацию.
1. In order to satisfy customer needs ….
2. … the sale and distribution of goods and services of the company.
3. Choosing target customers is ….
4. Marketing mix is ….
5. The whole organization is involved into ….
6. Market research is ….
7. What people buy and why are the questions ….
8. The four Ps of marketing include ….
9. "Promotion" is how you let people know...
10. The purpose of promotion is …
11. Promotion includes …
12. If people know what they can use your product for …
13. Marketing is …
a. companies should know which special characteristics or features of their products and services are beneficial for customers.
b. Market research is aimed at …
c. designing a persuasive marketing mix to get them to buy
d. a range of brands, tempting prices, convenient sales outlets as well as much of advertising and promotions.
e. questionnaires or surveys, with questions about what people buy and why.
f. finding out what people want.
g. to estimate how many products will be sold.
h. product, place, promotion and price.
i. the creative process of satisfying customer needs.
j. to get people to know what your product is, what they can use it for, to make them really want your product.
k. many of the things, like advertising and personal sales calls.
l. they will buy it.
m. what you’ve got for sale
Задание 11. Вставьте слова (даны ниже), необходимые по смыслу. Расскажите, какая информация о рынке представлена в тексте.
1. A series of advertisements for a particular company or product is called an … campaign. A person or business that advertises is an …. An organization that designs and manages advertising campaigns is an … agency. There are different advertising media such as classified … in newspapers or magazines, open air hoardings (Br E) or Billboards (Am E), display advertisements, TV commercial, special display and neon signs, the Internet..
2. A wholesale or shop selling a particular product, such as cars, is a …. Wholesalers and retailers are … and are sometimes disapprovingly called middlemen.
3. Having the right product for your … market (that’s the people or businesses you want to sell to) requires knowing what they need and want.
4. In any case, you should control the product, place, … and promotion of what you’re offering for sale. Your marketing … should be something you pay careful attention to because that’s how your business will succeed.
5. We … our mailing lists very carefully: for example, we don’t send mailshots for garden tools to people who live in apartments. Market …– finding out what people want – is of course very important. This may involve questionnaires or …, with questions about what people buy and why.
6. … is all the activities supporting the sale of a product, including advertising. A promotion describes: a special …,such as a discount or reduced price; free …: a small amount of the product to taste or try; a free …: given with a product; … with prizes.
(competitions, advertisements, sample, offer, gift, distributors, advertising(2), wholesalers, advertiser, target(2), promotion, mix, research, surveys, advertised, price)
Задание 12. Ответьте на вопросы.
1. How can you define marketing?
2. What is the main function of marketing?
3. What is the marketing mix?
4. What is marketing research for?
5. What does marketing research include?
Задание 13. Разверните предложения в высказывания.
1. Marketing means different activities to satisfy customers’ needs.
2. There are two essential characteristics of marketing.
3. A strategy of selling a company’s products and services involves designing a persuasive marketing mix to get the consumers to buy the goods.
4. Marketing focuses on the better product offer to the customers.
5. The continual acquisition of new skills and technology is required to improve the currently available goods.
6. The market research involves questionnaires to make sales forecasts.
Lesson 2. DISTRIBUTION
Задание 1. Произнесите слова, обращая внимание на произношение ударных гласных:
a. title, charge, range, channel, retail, product, earn, own
b. wholesale, middleman, simplify, purchase, product, process, ultimate, franchise, salary
c. extend, commission, supply, negotiate, machine, finance, perform
d. guarantee, distribution
Задание 2. Используя словарь, изучите слова и их производные. Заполните таблицу, подразделяя слова на части речи, например:
| Глагол (v) | Существительное (n) | прилагательное (adj) | Наречие (adv) |
| simplify | simplification, simplicity | simple, | simply |
1. simplify (n) – simplification (n) – simple (adj)
2. distribute (v) – distribution (n) – distributor (n) – distributional (adj)
3. supply (v) – supplier (n) – supply (n)
4. extend (v) – extension (n)
5. wholesale (v) – wholesaler (n) – wholesale (n)
6. retail (v) – retailer (n) – retail (n)
7. negotiate (v) – negotiation (n) – negotiator (n)
8. earn (v) – earning (n)
9. purchase (v) – purchaser (n)
10. store (v) – storage (n) – stored (adj)