| 1. budget | a) a general direction in which situation is changing or developing |
| 2. brand | b) the ability to do something well |
| 3. IPO (initial public offering) | c) a person or a company that somebody owes money to |
| 4. save | d) a decrease in amount, number, etc. |
| 5. trend | e) the reason why somebody does something or behaves in particular way |
| 6. skill | f) the act of a company selling its own shares on the stock market for the first time |
| 7. motivation | g) a set of products of a particular type that are made or sold by a company |
| 8. creditor | h) to keep money instead of spending it, especially by putting it in a bank account |
| 9. fall | i) the amount of money that is available to a person or an organization and a plan of how it will be spent over a period of time. |
| 10.product line | j) a name given to a product by the company that makes it, especially a trademark |
Занесите свои ответы в таблицу:
II. Вставьте в каждое предложение подходящее по смыслу пропущенное слово:
brand, communication, accounts, invested, slogan, sum
1) Monthly salaries of our staff go directly into their
2) This type of coffee is theleader.
3) Last month they started their advertising campaign with the new corporate__
4) New technologies make globaleasier.
5) Hemost of his savings in the Stock Exchange.
6) My cash_was 300$.
III. а) Выполните темы КОПР № 3, 5.
B) В следующих предложениях подчеркните глагол-сказуемое, определите его видовременную форму и залог. Переведите предложения на русский язык.
1. Before John celebrated his 26th birthday, he had started his own company.
2. The world’s leading gas and oil exporter has become one of the most attractive markets in the world.
3. The company has been dealing in car sales for many years.
IV. a) Выполните темы КОПР № 1.
B) В следующих предложениях подчеркните герундий и инфинитив. Переведите предложения на русский язык.
1. Banks are interested in keeping most of their money in circulation so that it should bring them profit.
2. In 1913 H. Ford began to use assembly-line techniques in his plant.
3. Many countries in Asia have an absolute advantage in manufacturing electronic goods.
V. Прочитайте и устно переведите текст. Письменно переведите абзацы 1,4.
Russia is Taking the Global Step
1. When Russian companies step into a global marketplace, they find many of the same challenges and issues that international players coming to Russia find. The laws and customs and systems are different. The Russian companies looking to move into markets in Asia and Europe, and in emerging markets, will need to understand a different business culture and legal framework, and ensure they have good advice on how best to work in that marketplace.
2. The attractions of Southeast Asia are the rapidly growing economies of the region, which have posted strong economic growth as the major developed economies have remained mired in debt and weak demand following the global financial crisis of 2008. Beyond the traditional leading regional economies of Singapore, Malaysia and Thailand, Indonesia, which is setting ambitious infrastructure investment as the cornerstone of its economic growth plans, and Myanmar, which is coming in from decades of economic isolation, are getting increasing attention.
3. The experience of companies moving into the Southeast Asian market, regardless of the country, has demonstrated the value of developing a very good understanding of the market. It is known that one of the most important first steps is to get good local advice. Not only legal advice, but general advice to assist in navigating the applicable country, political and legal risks. Many businesses and clients try to replicate their business models from home in Asian markets, and sometimes it doesn't work. So potential investors have to do a lot of research into the way things work in the relevant jurisdiction and not just try to use the same business models that have been successful elsewhere.
4. One part of the knowledge acquisition process is about getting effective advice from legal and other advisers, but obviously it also includes making an effort to meet as many people as possible. Japanese companies often open a representative office in the country and spend quite some time just meeting people, talking to people and finding out what the legal climate is, as well as who might be a suitable local partner.
VI. Определите являются ли приведенные ниже утверждения:
A) истинными (true)
B) ложными (false)