Методические указания и задания
К «Деловому английскому»
Одобрено методической комиссией
по гуманитарным и социально - экономическим дисциплинам
Москва 2016
Цель методических указаний – изучение и закрепление лексики, необходимой для чтения специальных текстов и обсуждения вопросов в различных сферах устного и письменного делового общения.
Структура методических указаний охватывает темы: 1. Business and Business Leaders; 2. Marketing and Distribution; 3. Making Things and Selling them On-line; 4. Ways of Working and Applying for a Job.
Тексты аутентичны, построены на основе лексико-грамматического материала, необходимого для усвоения. Упражнения подобраны и составлены по материалам оригинальных учебных пособий с учетом ознакомления и закрепления тематической лексики, а также извлечения основной и второстепенной информации из предлагаемых текстов, наблюдения за логикой предъявления информации в тесте, подготовки несложных высказываний по теме. При составлении заданий использовались учебные пособия: Market Leader. by Christine Johnson, Irene Barrel; Intelligent Business. by Louise Pile; Insights into Business. by Sue Robbins. Export English. by Susan Norman.
Материал, предъявленный в пособии, является актуальным, современным и должен представлять интерес для магистрантов. Тематика текстов учитывает требования государственного образовательного стандарта, разработанного для студентов технических вузов.
CONTENT (содержание)
UNIT I. BUSINESS AND BUSINESS LEADERS
Lesson 1. BUSINESS
Lesson 2. BUSINESS LEADERS (management)
UNIT II. MARKETING AND DISTRIBUTION
Lesson 1. MARKETING
Lesson 2. DISTRIBUTION
UNIT III. MAKING THINGS AND SELLING THEM ON-LINE
Lesson 1. MAKING THINGS
Lesson 2. SELLING AND BUYING THINGS ON-LINE
UNIT IV. WAYS OF WORKING AND APPLYING FOR A JOB
Lesson 1. WAYS OF WORKING
Lesson 2. APPLYING FOR A JOB
UNIT I. BUSINESS AND BUSINESS LEADERS
Lesson 1. BUSINESS
Задание 1. Произнесите слова, обращая внимание на произношение ударных гласных:
a. firm, skill, profit, ladder, share, stock, found, sole, hire, raise
b. enterprise, headquarters, freelancer, shareholder, partnership, privatize,wholesale, retail, commerce, magnate,manage, product,
c. employ, rely, encourage, success, liability, establish, efficient, insurance, donate, invest, refer, compete, competitor, proprietor, expand, tycoon, mogul
d. corporation, entrepreneur, manufacturer
Задание 2. Используя словарь, изучите слова (данные ниже) и их производные. Заполните таблицу, подразделяя слова на части речи, например:
| Глагол (v) | Существительное (n) | Прилагательное (adj) | Наречие(adv) |
| employ | employer, employee, employment |
1. employ (v) - employer (n) – employee (n) – employment (n) – unemployment (n)
2. profit (n, v) – profitable (adj) - profitability (n) – profitless (adj)
3. establish (v) – establishment (n)
4. success (n) – succeed (v) – successful (adj) – successive (adj)
5. efficiency (n) – (in)efficient (adj)
6. privatize (v) – private (adj) – privacy (n)
7. encourage (v) - encouragement (n) – courage (n)
8. found (v) –founder (n) – foundation(n)
9. entrepreneur (n) – entrepreneurial (adj) – entrepreneurship (n)
10. lead (v) – leader (n) – leadership (n)
11. skill (n) – skillful (adj) - skillfulness (n)
12. refer (v) – reference (n) – referee (n)
13. rely (v) – reliable (adj) – reliability (n)
14. compete (v) – competitor (n) – competition (n) – competitive (adj)
При помощи словаря составьте аналогичную таблицу для других слов: invest, expand, manufacture, retail, manage, wholesale, distribute, insure
Задание 3. Переведите словосочетания на русский язык, обращая внимание на значение выделенных слов.
1. literature, politics and commerce; the US Department of Commerce; chambers of Commerce; electronic commerce
2. media, press, shipping, oil magnate; movie, media, shipping mogul; property, software tycoon
3. be a success, a successful entrepreneur, to succeed in business
4. make a profit, a profitable business, the profitability of the company, non-profit establishment
5. refer to special literature, make up references
6. a reliable car, the reliability of transport, a reliable partner
7. to encourage exporters, an encouraging action, government encouragement
8. the f ounder of a company, the foundation of the firm
9. the employees of the company, unemployed people, growing unemployment
10. in competition, competing companies, an overseas competitor, at a competitive price
Задание 4. Переведите предложения, обращая внимание на выделенные слова.
1. People in charge of big business may be referred to, especially by journalists, as magnates, moguls, tycoons. 2. There is a lot of discussion about whether people like this are born with leadership skills, or whether such skills can be learned. 3. In case of corporation one can speak of: corporate culture, corporate headquarters, corporateimage, corporate ladder, corporatelogo, corporate profits. 4. Entrepreneurial is used in a positive way to describe the risk-taking people who do this, and their activities. 5. Non-profit organizations are also called charities, and form the voluntary sector, as they rely heavily on volunteers (unpaid workers). 6. Competition is an activity of trying to sell more and be more successful.