MASS MEDIA
| Nouns bulletin commentator journalist newsflash view a) Press advertisement (= advert, = ad) article broadsheet circulation columnist comic strip content feature front page gossip glossy magazine newspaper headline heading publicity quality press tabloid b) TV announcer cartoon documentary game show (= quiz show) programme reporter satellite series sitcom soap opera talk show weather forecast Adjectives cable (TV) | computer-literate daily/weekly/monthly user-friendly Verbs broadcast communicate convince (= persuade) cover edit publish Phrasal verbs look through — to read, examine a group of things so that yo* can find the one that you want look up — to try to find out information in a book or list, etc make up — to invent an explanation, excuse, create a story put forward — to suggest run across — to find by chance stand for — to be an abbreviation of or symbol for stand out — to be easy to see because of being different turn down — to reduce the amount of sound turn over— to turn a page so that the other side is towards you turn up — to increase the amount of sound, heat Word patterns ^ according to sb on the Internet to comment on sth to correspond with sb/sth to do crosswords to inform sb about/of sth |
Phrases and collocations
a means of gaining popularity Scandal is one of the simplest means of gaming popularity in the celebrity world.
to give a description of sth/sb A film reviews gives a critical description of a film.
live broadcast There will be a live broadcast of the concert on TV today.
to reflect one’s dreams/fears/ stereotypes Advertising usually reflects our stereotypes about life and success.
to surf the Internet Surfing the Internet is a great time waster.
to take sth/sb for granted We should no longer take the truthfulness of a printed word for granted.
Word formation
| to announce announcer, announcement, announcing | to edit edition, editorial, editor, edited, editorship | to irritate irritation, irritable, irritated, irritative |
| to argue | to explain | journal |
| arguable, | explaining, | journalist, |
| arguing, arguer, | explanation, | journalism, |
| argument, | explanatory, | journalistic |
| argumentative | (im)explamable | |
| to communicate | harm | digit |
| communication, | harming, | digital(ly), |
| communicative, | harmful, | to digitalize, |
| communicator | harmless | digitalization |
| to describe | to help | to respond |
| describing, | helping, | respondent, |
| description, | helper, | response, |
| descriptive, | (un)helpful, | (irresponsible, |
| indescribable | helpless | responsibility |
| to provide | to inform | to use |
| provider, | informed, | useful, |
| provided, | information, | useless, user, |
| providing, provision | informative | misuse, misused |
GLOSSARY
| Nouns bulletin [ bulitin] | сводка новостей |
| commentator [kamanteita] | комментатор (на радио, телевидении) |
| journalist [ 'd30:n(3)list] | журналист, корреспондент |
| newsflash [nju:zfleej] | экстренное сообщение |
| view [vju:] | точка зрения, взгляд |
a) Press
| advertisement [sd'vatismant] (= advert [aedva:t], = ad) | объявление, реклама, анонс, извещение |
| article [a:tikl] | статья (в газете, журнале) |
| broadsheet ['bro:d/i:t] | газета большого формата (обычно солидное, респектабельное издание) |
| circulation [^sa&ja'leij^n] | тираж (газет, журналов) |
| columnist ['kolammst] | корреспондент, обозреватель (ведущий постоянную рубрику) |
| comic strip | комикс, рассказ в картинках |
| content ['kontent] | содержание, суть |
| feature ['frtja] | сенсационный материал (о сообщении в СМИ), статья, очерк (в периодическом издании) |
| front page | первая страница, полоса (в газете) |
| gossip | сплетня, слухи |
| glossy magazine [,maega'zi:n] | красочный журнал (на глянцевой бумаге, со множеством иллюстраций и реклам) |
| headline | заголовок, рубрика, новости, расположенные на первой странице газеты |
| heading ['hedir)] | заглавие, заголовок, рубрика |
| newspaper [nju^peips] | газета |
| publicity [pAb'hsati] | огласка, известность, слава, реклама |
| quality press ['kwobtij | солидные издания |
| tabloid ftaebbid] | таблоид (малоформатная газета, обычно бульварного содержания) |
b) TV
| announcer | ведущий новостных программ; диктор |
| cartoon [ka:'tu:n] | мультфильм |
| documentary | документальный фильм |
| game show (= quiz show) [kwiz] | телеигра, телевикторина |
| programme ['prsugraem] | (телевизионная или радио-) программа, передача |
| reporter [ri'po:ta] | репортёр; корреспондент, обозреватель |
| satellite ['saet(s)lait] | спутник |
| series [si3ri:z] | Многосерийная телепередача |
| sitcom [sitkom] | комедия положений |
| soap opera | мыльная опера |
| talk show [ to:k /зu] | ток-шоу |
| weather forecast | прогноз погоды |
Adjectives
| cable (TV) [keibl] | кабельное телевидение |
| computer-literate | умеющий пользоваться компьютером |
| daily ['deili] / weekly ['wi:kh] / monthly ['тлпвк] | ежедневный / еженедельный / ежемесячный |
| user-friendly | удобный для пользователя |
Verbs
| broadcast ['bro.'dkcust] | передавать по радио или телевидению, вещать, транслировать |
| communicate | сообщать, общаться, сообщаться |
| convince = persuade [ps'sweid]) | убеждать, уверять (в чём- либо), доводить до чьего- либо сознания |
| cover ['k/\va] | освещать в СМИ |
| edit [edit] | редактировать, готовить к печати |
| publish [ pAbliJ] | издавать, публиковать |
Confusing words
| canal [ka'nael] | канал (искусственный, водное сооружение) |
| channel | телевизионный канал |
| home news | новости страны |
| local news | местные новости |
| magazine | журнал |
| journal | специализированное издание |
| advertisement | рекламное объявление |
| advertising | реклама, рекламный бизнес |
| commercial | телевизионный (радио) ролик |
Word patterns
| according to sb [a'ko:dirj] | согласно (чьему-либо) заявлению, по (ч-л) словам |
| on the Internet | в интернете |
| to comment on sth | высказывать своё мнение по поводу чего-либо |
| to correspond with sb/sth | вести переписку с к-л / соответствовать чему-либо |
| to do crosswords | разгадывать кроссворды |
| to inform sb about/of sth | информировать кого-либо о чем-либо |
Confusing words
canal / channel
A canal is a passage dug out of the ground, either to connect two areas of water so boats can travel between them, or to bring or remove water from somewhere. The Panama Canal appeared in the twentieth century.
A channel is a television station and all the programmes broadcast by it. We watched the news on Channel 4.
advertisement / advertising / commercial
An advertisement is an announcement in a newspaper, on television, or on a poster about something such as a product, event, or job. Jane placed an advertisement in the local newspaper.
Advertising is the activity of creating advertisements and making sure people see them. Movie audiences are receptive to advertising.
A commercial is an advertisement that is broadcast on television or radio. The government has launched a campaign of television commercials and leaflets.
magazine / journal
A magazine is a periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular readership. A women’s weekly magazine.
A journal is a newspaper or magazine that deals with a particular subject or professional activity, medical journals, (in names) the Wall Street Journal.
home news / local news
Home news is news relating to your own country. The BBC reports on both international and home news.
Local news is news coverage of events in a local context which would not normally be of interest to those of other localities, or otherwise be of national or international scope. We talked for hours and they told me all the local news.
I. Complete using the appropriate words from the box.
headline media press bulletin comment communication news flash article communicate
1.I generally trust what I hear on the news, but rarely believe anything I read in the..
2. There is an interesting... in the paper about the Constitution of the European Union.
3. The... involve print journalism, TV, radio and even electronic forms of commu-nication such as the Internet.
4. We interrupt this programme to bring you an urgent....
5. How many means of….. do you use on a regular basis?
6.... can tell us something about what a paper is like.
7. The main function of the media is to... to society what its members do, feel and think.
8. A newspaper should be the maximum of information, and the minimum of...
9. And we’ll be back with our regular... at six o’clock.
2. Match the words with their definitions.
| 1. tabloid 2. the Internet 3. convince 4. heading 5. news 6. circulation 7. broadsheet 8. reporter 9. user-friendly 10. advertisement | a)a person who reports news or conduct interviews for the press b)an announcement in a public medium promoting a product, service or event c)information about a recently changed situation or a recent event d)a title at the head of a page or section of a book e)a newspaper that has small pages, short articles, and lots of photographs g)easy to use computer network providing a variety of information and communication facilities h)the number of copies that are sold each time it is produced i)a newspaper with a large format regarded as more serious and less sensationalist than tabloids j) make somebody believe that something is true or that it exists |