1. Group the words according to their part-of-speech characteristics:
within, area, promotion, satisfy, where, ownership, well, available, by, dual, ability, vary, which, organizational, means, any, objectives, through, direct, specific, data, external.
| Noun | Verb | Adjective | Adverb | Pronoun | Preposition |
2. Match the English and Russian equivalents:
1) promotion
2) create
3) process
4) transfer
5) target
6) measurement
7) execute
8) implement
a) креативный
b) претворять в жизнь
c) измерение
d) размежевание
e) продвижение
f) измерять
g) создавать
h) перемещать
i) цель
j) обрабатывать
k) исполнять
3. Fill in the blanks with proper words:
a) A market consists of people _____ their own needs.
b) A business firm ____ four important elements of marketing _____ a marketing mix.
c) A ______ market is chosen through the market ______ approach.
d) The marketing information system stores and processes ______ and _______ data.
e) How can a firm vary its _____ mix?
f) A firm has to use different marketing mixes _______ different target markets.
4. Cross out the incorrect variant:
a) Do the present-day exchanges (satisfy/to satisfy) individual objectives?
b) The firm is meeting the customers’ needs, (isn’t it/doesn’t it)?
c) A business firm must (to control/control) its marketing mix.
d) What (do/does) developing a firm’s marketing strategy involve?
e) A target market (chooses/is chosen) through the market segmentation approach.
f) How (are/is) sales potential estimated?
5. Restore the proper word-order in the following sentences:
a) The / available / products / to / buyers / of / marketing / by / transferring / makes / ownership / products.
__________________________________________________________________________________________________________________________________________________________________________
b) With / a / their / to / market / sell / ability / of / people / to / buy / and / consists.
_____________________________________________________________________________________
c) A / mix / marketing / firm / can / strategy / its / by / vary / developing / business / its.
_____________________________________________________________________________________
6. Choose the correct variant:
1) One of the areas of management is marketing, ____?
a. is it b. isn’t it c. does it d. doesn’t it
2) What transfers the ownership of products to buyers?
a. Marketing does. b. Marketing.
c. Marketing is. d. Marketing has.
3) Do business firms _____ any marketing information about customers?
a. needs b. need c. needed d. is needed
4) How _____ does the firm meet the customers’ needs?
a. good b. better c. very well d. well
5) How can markets _____?
a. classify b. classified c. be classified d. are classified
6) What is understood by a firm’s ______ mix?
a. market b. markets c. marketing d. marketable
7) A business firm can’t always reach ____ objectives.
a. his b. her c. its d. theirs
8) A target market can _____ through the market segmentation approach.
a. be chosen b. choose c. chose d. chosen
9) The market segmentation approach directs a marketing mix at a segment of a market, _____?
a. does it b. doesn’t it c. do they d. don’t they
10) How are a firm’s strategies ______?
a. value b. evaluation c. evaluating d. evaluated
11) What system _____ internal and external data suitable for marketing decision making?
a. store b. stores c. storing d. storage
12) Marketing is aimed at creating exchanges ______ individual and organizational objectives.
a. satisfying b. satisfied c. satisfy d. satisfaction
13) What process is the business unit involved ____?
a. on b. with c. in d. between
14) _____ are the four important elements of marketing called?
a. How b. What c. When d. Why
15) What constituents ____ a market _____ of?
a. consist, - b. does, consist c. do, consists d. does, consists
16) Must the product _____ to reach the firm’s target market?
a. to be promoted b. be promoted c. promote d. promoted
17) Developing a marketing strategy involves selecting and analyzing a target market, _____?
a. does it b. is it c. doesn’t it d. isn’t it
18) A market segment is a group of individuals or organizations having ______ characteristics and needs.
a. different b. various c. similar d. any
19) Where _____ sales forecasting used?
a. are b. is c. does d. do
20) Sales potential _____ with the help of market measurement.
a. are estimated b. is estimated c. estimates d. estimated
B. Textual Part
1. Cross out the wrong statements:
a) A firm needn’t have a marketing mix.
b) A business firm can, if necessary, vary its marketing mix.
c) Developing a firm’s marketing strategy involves developing its marketing mix.
d) Marketing doesn’t have anything in common with exchanges.
e) A firm can’t have several marketing mixes.
f) “A target market” is one of the basic notions of marketing.
g) The constituents of a marketing mix cannot be changed.
h) Promotion of ideas and goods implies advertising and publicity.
2. Match the units given in the columns:
1) Marketing makes goods…
2) Implementation of marketing concept begins and ends…
3) A market can’t exist without…
4) A business firm must control…
5) An economic unit can vary its marketing mix…
6) The market segmentation approach directs…
a) with marketing information about customers.
b) its marketing mix.
c) available where customers want them to get.
d) by changing any of its constituents.
e) people with their ability to buy and to sell.
f) a marketing mix at a segment of a market.
3. Tick off the right answer:
1) What is implied by “marketing”?
a) Executing the conception is.
b) Pricing is.
c) The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges satisfying individual and organizational objectives is.
2) How is a firm’s target market chosen?
a) With the help of competition.
b) By means of its head’s decision.
c) Through the market segmentation approach.
3) What does marketing, as a certain area, refer to?
a) To advertising.
b) To management.
c) To competition.
Вариант 3