Переведите текст:Marketing and Marketing Mix. Promoting a Product

Контрольная работа №2

Упражнение 1. Переведите на русский язык.

1. Breakfast was cooked by our mother.
2. The new rule was explained to us at the English lesson.
3. The story was written by Chekhov.
4. This sports centre was visited by lots of people.
5. This sports game is often played at P.E. lessons.
6. The ball was thrown over the fence.
7. The boxer was knocked down.
8. I was born in Moscow.
9. They will be trained by a famous coach.
10. I will be sent to the competition.

Упражнение 2. Выберите правильный вариант и переведите на русский язык.

1. The news programme (is watched / watched) by millions of people every day.
2. The Mona Liza (painted / was painted) by Leonardo da Vinchi.
3. The new cinema (be built / will be built) next year.
4. New pop groups (are much spoken / is much spoken) about among teenagers.
5. Alexander Pushkin’s first poem (was written / written) when he was fourteen.
6. The letters (be sent / will be sent) by post tomorrow.
7. The translation (was finished / were finished) two hours ago.
8. London (visited / is visited) by hundreds of tourists every year.
9. The dinner (be / will be) ready in an hour (через час).

Упражнение 3. Раскройте скобки, употребляя глаголы в Present, Past Simple Passive.

1. Tom always (to ask) at the lessons.
2. I (to ask) at the last lesson.
3. The dog (to find) by my sister yesterday.
4. This text (to translate) at the last lesson.
5. These trees (to plant) every autumn.
6. Many interesting games always (to play) at our P.E. lessons.
7. We (to invite) to a concert last Saturday.

Переведите текст:Marketing and Marketing Mix. Promoting a Product

Marketing is a process of planning, designing and distributing ideas, goods and services in order to satisfy customer`s needs and make profits.

Marketing is a complex process of goods promotion which consists of four main components, which are called 4 Ps or marketing mix. Marketing mix is the activities you have to combine successfully in order to sell your product. These components include product, price, place and promotion. Product is actually ideas or services you`d like to sell. Price is the sum of money you`d like you get for selling your product in order to cover all production expenses and get profit. Promotion is the complex of activities you have to do to advertise your product. And place implies not only where you would like to sell your product (country, city, retail outlet), but also time (if the product meets current market situation or not). Moreover, there is one unspoken component of 4 Ps, which is packaging. Packaging is vitally important in marketing because it can make or break the whole marketing strategy of the company.

Every product has to be properly promoted so as to be profitably sold. So various methods of promotion are used by genius marketers and advertisers. They include classified advertisements in newspapers, open air hoardings, neon signs as well as display advertisements. Moreover, TV commercials are also a popular method of advertising. TV commercials can include product endorsement. Publicity can be gained by other promotional activities such as special offers, free samples, free gifts, competition with prizes, loyalty cards and cross promotion.

So if you want your product to be highly competitive and market-oriented, your company should pay a lot of attention to marketing and product promotion.

Ответьте на вопросы:

1. What is marketing?

2. What are the main components of the marketing?

3. What are the methods of product’s promotion?

4. What is promotion?

5. If you want your product to be highly competitive what should you do?

Переведите профессиональную лексику на русский язык.

Successful advertisements have some common elements, which you should keep in mind when developing your advertising campaign. They are simple, clear, informative and customer-oriented. The heart of an ad is its message – that's what you want your target audience to understand about your product or service. Your message should answer a concrete question, for example: why should customers buy your product at this particular time? Well, a message such as 'buying during our sale costs less' is pretty clear.But it doesn't mean you alwaysneed to answer the question directly. The messages may be implied, for example 'toothpaste that gives you fresh breath will help you to be popular'. Don't forget that advertising messages are not slogans. A slogan is just one technique to get your message across: a catchy phrase such as Nike's 'Just do it'. You can have a successful campaign without a slogan, but you can't without a message. Only after you understand and formulate your message can you think of the slogan and other campaign details.

. Listen and complete the notes about:

Keys:
The characteristics of a successful advertisement:
1. ____ simple ____________
2. ____ clear ______________
3. ____ informative _________
4. ____ customer – oriented ___
5. The message; what you want people __ understand _
6. This is not the same as the message ____ slogan ___