УВАЖАЕМЫЕ СТУДЕНТЫ, в соответствии с новой рабочей программой, утв. Москвой,
Высылаю задания на 7 семестр.
Задания выполняются в тетради, «от руки» на обложке наклеивается чистый лист и подписывается
Контрольная работа
По английскому языку
Студента 4 к. З/О
Направление подготовки «Экономика»
Ф.И.О.
Далее в тетради все строго вписываете как в задании. На выделенные вопросы в разделе 3.1. отвечаем после текста.
Задание сдать в первый день сессии.
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· Семестр 7
Раздел 3.1
· Тема 3.1.1. Forms of business letters.
Цель: Активизация лексико-грамматического материала в диалогической и монологической речи в ситуациях профессионального общения. Обучение поисковому и просмотровому чтению профессионально-ориентированных текстов. (ОК-4,ПК-1)
ПРАКТИЧЕСКОЕ ЗАДАНИЕ К РАЗДЕЛУ 3.1
Формы практического задания:
· Задание1.текст для чтения, письменного перевода, обсуждения
Writing a CV
A CV is the most flexible and convenient way to make applications. It conveys your personal details in the way that presents you in the best possible light.
A CV is a marketing document in which you are marketing something: yourself! You need to "sell" your skills, abilities, qualifications and experience to employers. It can be used to make multiple applications to employers in a specific career area. For this reason, many large graduate recruiters will not accept CVs and instead use their own application form.
An application form is designed to bring out the essential information and personal qualities that the employer requires and does not allow you to gloss over your weaker points as a CV does.
There is no "one best way" to construct a CV; it is your document and can be structured as you wish within the basic framework below. It can be on paper or on-line or even on a T-shirt (a gimmicky approach that might work for "creative" jobs but not generally advised!).
Get the basics right
There is no right or wrong way to write a CV but there are some common sections you should cover. These include: personal and contact information; education and qualifications; work history and/or experience; relevant skills to the job in question; own interests, achievements or hobbies; and some references.
Presentation is key
A successful CV is always carefully and clearly presented, and printed on clean, crisp white paper. The layout should always be clean and well structured and CVs should never be crumpled or folded, so use an A4 envelope to post your applications.
Always remember the CV hotspot – the upper middle area of the first page is where the recruiter's eye will naturally fall, so make sure you include your most important information there.
Stick to no more than two pages of A4
A good CV is clear, concise and makes every point necessary without waffling. You don't need pages and pages of paper – you just keep things short and sweet. A CV is a reassurance to a potential employer, it's a chance to tick the right boxes. And if everything is satisfied, there's a better chance of a job interview. Also, employers receive dozens of CVs all the time so it's unlikely they'll read each one cover to cover. Most will make a judgment about a CV within sections, so stick to a maximum of two pages of A4 paper.
Understand the job description
The clues are in the job application, so read the details from start to finish. Take notes and create bullet points, highlighting everything you can satisfy and all the bits you can't. With the areas where you're lacking, fill in the blanks by adapting the skills you do have. For example, if the job in question requires someone with sales experience, there's nothing stopping you from using any retail work you've undertaken – even if it was something to help pay the bills through university. It will demonstrate the skills you do have and show how they're transferable.
Tailor the CV to the role
When you've established what the job entails and how you can match each requirement, create a CV specifically for that role. Remember, there is no such thing as a generic CV. Every CV you send to a potential employee should be tailored to that role so don't be lazy and hope that a general CV will work because it won't.
Create a unique CV for every job you apply for. You don't have to re-write the whole thing, just adapt the details so they're relevant.
Задание 2.Вопросы для самоподготовки:
· Составьте тематический англо-русский и русско-английский глоссарий по теме.
Ответьте на следующие вопросы:
ü What kind of business letters you know?
ü What are the peculiarities of a business letter?
ü Are there differences between business letter and e-mail?
ü Read the text and decide if the following statements are True (T) or False (F).
1. (??) E-mail newsletters are used as a means of communicating messages to achieve commercial or fundraising efforts and are sent to everyone without pre-determined basis.
(!) True
(?) False
2. (??)The use of E-mail newsletters has made e-mail marketing popular among many companies.
(!) True
(?) False
3. (??)The cost of advertisements and newsletters that are mailed normally is relatively low in comparison to e-mail messages and E-mail newsletters.
(?) True
(!) False
4. (??) Opting in means that e-mail subscribers have consented to receiving e-mail correspondence on subjects that interest them.
(?) True
(!) False
5. (??)Internet system administrators are responsible for dealing with abuse of the net, including the sending of spam messages.
(!) True
(?) False
6. (??)E-mail newsletters and spam look different, so people don’t have difficulty distinguishing between the two.
(?) True
(!) False
7. (??)A double opt in method is one of the most effective techniques for establishing an E-mail newsletter.
(!) True
(?) False
8. (??)Criminal spam operations have been developed by marketers in order to eliminate the numerous disadvantages that were associated with E-mail marketing in the past.
(!) True
(?) False
9. (??)Opt in E-mail newsletters and advertisements will be much more untargeted and irrelevant in some way to the consumer
(?) True
(!) False
10. (??)E-mail newsletters are specifically designed to be informative and useful, they can also contain advertisements and marketing efforts that will allow the owner of the newsletter to sell more products or services in the process.
(!) True
(?) False
Задание 3. Discuss the following problems: ЗАДАНИЕ:
· К каждому из перечисленных ни же видов писем подберите описание.
· НАПОМИНАЮ! ВСЯ РАБОТА ПИШЕТСЯ, А НЕ ПЕЧАТАЕТСЯ
· ПЕРЕЧЕНЬ НАЧИНАЕТСЯ С ПУНКТА 1/
· ОБРАЗЕЦ:
19. BUSINESS LETTERS - Business letters are used to communicate with individuals outside of the office. –ПЕРЕВОД!
1. Historically, business letters were sent via postal mail or courier, although the Internet is rapidly changing the way businesses communicate.
2. There are many standard types of business letters, and each of them has a specific focus.
3. Typical sales letters start off with a very strong statement to capture the interest of the reader.
4. Order letters are sent by consumers or businesses to a manufacturer, retailer or wholesaler to order goods or services
5. The words and tone you choose to use in a letter complaining to a business may be the deciding factor on whether your complaint is satisfied
6. An adjustment letter is normally sent in response to a claim or complaint
7. Inquiry letters ask a question or elicit information from the recipient
8. Follow-up letters are usually sent after some type of initial communication
9. Prospective employers often ask job applicants for letters of recommendation before they hire them
10. Acknowledgment letters act as simple receipts
11. Cover letters usually accompany a package, report or other merchandise
12. When an employee plans to leave his job, a letter of resignation is usually sent to his immediate manager giving him notice and letting him know when the last day of employment will be
13. There is more to business writing than we give it credit for; it is not just about memorandums and proposals but also about human emotions and relationships
14. If we break away from the black and white of business writing, we can find that the Business letters are used to communicate with individuals outside of the office.
15. range and form of business writing is exciting and varied, as opposed to the clinical feeling that it often is associated with
16. Often business letters are the first contact one makes with a prospective client or an employer; hence, it becomes critical that you get the tone and message of the letter right to make a good impression
17. Before email became prevalent, memorandums were used for intraoffice messages.
18. Memos are still used in situations where a message is meant to accompany a specific file and in cases that require more privacy than an email
19. Business letters
20. Business documents
21. Sales letters
22. Order letters
23. Complaint letters
24. adjustment letter
25. Inquiry letter
26. Follow-up letter
27. Letter of recommendation
28. Acknowledgment letters
29. Cover letter
30. Letter of resignation
31. Memorandums
32. E-mail
33. Reports
34. Transactional Documents
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· Тема 3.2.. Presentations.
· Pros and cons. Проведение презентаций.
· Задание1.
Текст для чтения и письменного перевода.
Presentations
When considering the English language skills required in the workplace today, the ability to give a presentation is probably the most important. Furthermore, this skill is also the most challenging for the non-native speaker. Giving a formal presentation means you must stand up in front of an audience, try to sell your ideas, be convincing, diplomatic, concise, knowledgeable, and all in a foreign language!
The presentation should be given by the person who knows the subject.
Despite the challenges involved, more and more of my business English students are now called upon by their companies to give presentations in English although their language level may be below intermediate level. Presentations should be given by specialists in their particular field of work and not by those employees who simply have the best level of English.
Giving a presentation without advanced English.
This means that a company with international connections may have to choose someone to talk about his or her area of work even though their English language level is not good. However, it is possible to give presentations without having advanced English if you plan correctly, take time to practise pronunciation and key English phrases and rehearse your talk beforehand.
Ensure your presentation is divided into clear and easy to understand parts.
Ensuring your presentation is well planned is obviously necessary if you are going to speak in your native tongue. It is more necessary if you are making a presentation in English. Your presentation should have clearly separate parts such as in the following outline:
1) Introduction to the presentation.
Introduce yourself, your company and then what you are going to talk about.
2) Presentation body.
Divide your talk into parts, each part dealing with a separate subject. For example,
a)the history of the company,
b)the products we offer today,
c) our vision for the future.
3) Conclusion.
Depending on the subject, you may want to give a brief summary of what you have said and stress the main points.
Checking for meaning.
Do not be afraid to ask the person asking the question to repeat what he/she said. If you are still not sure what was said exactly, you can check by saying:
"So what you're asking is: are there going to be any new products in the near future? Is that right?"
By checking in this way, you should eventually understand what the question is. In a multilingual environment, your audience should be sympathetic and understand you are not speaking in your native language.
Anticipating what the questions might be.
Another precaution you can take is to anticipate what questions may be asked. Before the presentation, brainstorm this and write down possible questions your audience may ask. Then imagine yourself answering these questions. Let the imaginary dialogue take place in your head - in English, of course! In this way, you will prepare yourself mentally as well as anticipate any words which may be used that you do not know in English. You can then look the words up in a dictionary.
Alternative ideas to help you with the questions session.
However, if you really feel your English is not at a sufficiently high level to answer questions, you may just leave out the option completely and not include it in your presentation. Alternatively, you could ask a colleague with a better level of English to come up and help you during the listeners' questions stage.
Be confident, be yourself during your presentation.
Whatever you decide, try not to place yourself in any situation which may cause you unnecessary stress or nervousness. Be in control, be yourself and never apologize for not speaking good English. Break the rules for giving presentations a little if you need to so that you can put over your message and ideas in a way that suits you and your own knowledge of English. Your listeners will applaud your efforts and valour.
Задание 2. (??)Read this introduction to a presentation. Choose the correct words or phrases in italics: Необходимо знать перевод. Обратить внимание на обороты для ведения беседы, презентации и т.д!
(??)Good afternoon, ladies and gentlemen and welcome ________ our seminar on corporate property management.
(?)in
(!)To
(?)for
(??) I would like to ________ by telling some of the main issues in corporate property management (5) so in order you will be able to judge whether your company is devoting sufficient time to this question.
(?)starting
(!)commence
(?) begin
(??) I will then turn to some of the legal and financial aspects of property management, and will ________ how your companies may be affected by current and future legislation.
(!) explain
(?) tell
(?) look
(??)I will ________of the kinds of problems our clients have faced and explain what was done to solve them.
(?) illustrate
(?) discuss
!) give examples
(??)I will finish by giving a brief resume of the consultancy service that we offer, and I will explain what you ________ do if you would like to look into the matter further.
(?) need
(!) should
(?) shall
(??) As we are rather ________ for time, I would be grateful if you could rest any questions you may wish to raise until the end, when I will do my best to answer them.
(!)short
(?)hurried
(?) pressed
_____ Задание 3. (??)Match the halves of the sentences. Перевести письменно, выполнить задание и обратить внимание на слова и словосочетания для ведения деловой встречи или беседы.
(~) At the end I will suggest practical ways in which you as managers can motivate both… ~ … yourselves and the people who work for you.
(~) Good morning ladies and gentlemen, … ~ … and welcome to our session on the dynamics of motivation.
(~) Then I will give a short demonstration of … ~ … our prototype and explain what we have already achieved.
(~) Please feel free to raise questions at any… ~ … time on technical or financial aspects of the project and I shall do my best to answer them.
(~) To begin with, I shall … ~ … outline the main goals of the project.
(~) I would like to ask you to keep any questions you may have until the end, when… ~ … I hope we will also have time to discuss your personal experiences and particular work situations.