SUMMER EXAM, SECOND YEAR The Business 2.0 intermediate
Speaking points & definitions
Business categories, management structures
- Industry types
- Business types (sole trader, partnership, Ltd, plc, franchise, non-profit organizations)
- Business models (B2B, B2C, B2B2C)
- Management structures (functional, product, matrix, regional, flat)
Definitions:
Sole trader А person who owns their own business and is responsible for any debts.
Partnership Two or more people run the business who share profits and losses.
Limited liability (Ltd) A private company, i.e. shares cannot be sold to the public.
Public limited (plc) A company that is owned by shareholders who receive
dividends and gain or lose money if share prices go up and down.
Материалы:
- SB p.6
- Handouts Business categories & Doing the business
Corporate culture, unwritten rules
- Definitions (academic, non-academic)
- How it affects employees
- Its importance
- Unwritten rules
Definitions:
Corporate culture The personality of an organisation, or simply “how things
and done in the company”. It includes core values and beliefs, corporate ethics, rules of behaviour.
Dress code A set of rules about what you should wear in a particular place or at a particular event.
Autonomy The power to make your own decisions.
Etiquette A set of rules for behaving correctly in a particular situation.
Материалы:
- TB p.11
- SB p.11
- Handout The unwritten rules of the workplace
Job description. Key departments and positions in the company.
Give a job description of your choice
- What a job description is
- Key departments and positions
- One key position in detail
Definitions:
Organigram A drawing or plan that gives the names and job titles of all
the staff in an organization or department.
CEO The person with the highest rank in a business company.
Liaise To work closely with somebody and exchange information with them.
Материалы:
- SB pp.6, 12
- Benchmark upper SB p.14
- Benchmark upper TB pp.13, 14
- Handout A job description
Current trends in business processes: outsourcing, offshoring, cloud computing; their advantages and disadvantages.
- Review of current trends (cloud computing, outsourcing, offshoring)
- Their advantages and disadvantages
- Examples
Definitions:
Outsourcing Arranging for sb outside a company to do work or provide goods for that company.
Offshoring The practice of moving a company’s work to a foreign country where labour costs are cheaper.
Cloud computing The practice of using a network of remote servers hosted on the Internet in order to store, manage and process data.
Материалы:
- SB p.23
- Listening 1.14
- Business Voc. Builder p.32
Packaging, wrap rage
- What good packaging is (TB last passage)
- How packaging is created
- Wrap rage
Definitions:
Focus group A small group of people who are interviewed together and give
their opinions to help a company make decisions.
Mockup A model of a future product that is the same size as the real thing.
Wrap Material that is used to cover or protect products.
Resistant Not affected by something.
Материалы:
- TB p.38
- SB p.36 listening 1.28
- SB p.37
Customer support
- Customer service and customer support
- Why it is so important
- Guidelines for customer support staff
- Dealing with complaints
- A key skill in customer support
Definitions:
To retain customers To keep customers for a period of time.
Customer support A range of after-sales services provided by a company.
Repeat business The fact that a customer returns to buy more products or services from the same company.
Материалы:
- TB p.24
Negotiations
- Types and styles of negotiations
- Preparation
- Dealing with problems
- Successful negotiators
Definitions:
Negotiations Formal discussion between people who are trying to reach an
agreement, which is to their mutual advantage.
Body language The movements or position of your body that show other people what
you are thinking or feeling.
Win-win (of a situation) In which there is a good result for each person or group involved.
Bargaining Discussion of prices, conditions, etc. with the aim of reaching an
agreement that is acceptable.
Материалы:
- TB p.64
- Handout What do successful negotiators do?
- Business Vocabulary in Use intermediate 1 edition units 62-65.
Online and offline shopping
- Positive and negative aspects of offline and online shopping
- The role of social media marketing
- E-tailing process
Definitions:
Bricks-and-mortar Buildings, when you are thinking of them in connection with how much they cost to build or how much they are worth.
E-commerce (Electronic commerce) The practice of buying and selling goods and
services over the Internet.
Social media marketing Marketing using online communities, social networks, blog marketing and more.
Материалы:
- SB p.63,65
- Progress test Unit 5, page 1 (teacher’s CD)