Discuss in groups the problem of computer addiction (think of reasons, give examples, speak about prevention and cure, provide solutions)
WRITING
Write an essay on the topic “Computer Addiction – a Serious Problem of Our Society. Prevention and Cures”
Unit IV.CELEBRITIES IN THE IT WORLD
To turn really interesting ideas and fledgling technologies into a company
that can continue to innovate for years, it requires a lot of discipline.
Steve Jobs
Text 1 «Steve Jobs».
1. Answer the questions before reading the text (Ответьте на вопросы, не читая текст).
1. Have you ever heard of Steve Jobs? If so, what do you know about him?
2. Do you own an Apple computer?
3. Can you name any other products made by Apple?
4. Do you know if the graphical user interface and the mouse were developed by Apple?
5. Do you know when Jobs left and retuned to the company?
6. Have you seen any of the following movies: Toy Story, A Bug’s Life, Monsters Inc., Finding Nemo? Do you know what these movies have in common?
2. Read the text and answer the questions again (Прочитайте текст и ответьте на вопросы еще раз)
3. Translate the text. Learn new vocabulary. (Переведите текст на русский язык. Выучите новую лексику).
STEVE JOBS
(1955-2011)
The world seems to split between those that love Apple and its products and those that hate it. Regardless of which camp you're in there's one thing you have to give Apple and Jobs credit for and that's taking an idea and making it desirable.
In 1976 Steve Jobs, along with Stephen Wozniak and Ronald Wayne founded Apple. Although the company had early success with the Apple and, in particular, Apple II computers, it was the original Macintosh (1984) that changed things: it was the first computer to have a graphical user interface and mouse rather than a command line interface.
The Macintosh really highlights Jobs' ability to take existing technology and improve it, making it desirable. In the case of this computer the graphical user interface had been developed by Xerox and the mouse by Douglas Engelbart; it was Apple that made them successful.
In 1985 Jobs was relieved of his duties as head of the Macintosh and Apple's fames and fortunes took a nosedive. It wasn't until Jobs was brought back on board in 1996, after Apple bought his NeXT Computer company that Apple's fortunes turned round and it started to make a profit.
After his return, Apple produced the iPod, the most popular MP3 player in the world, the iPhone, which sparked an entirely new industry with Apps and the iPad. With OS X and the move to Intel hardware, Apple is a leading company in the personal computer market.
His influence outside the computer industry was immense, too, with his Pixar company (later acquired by Disney) kick-starting computer-generated films like the incredible Toy Story, A Bug’s Life, Finding Nemo.
Text 2 «Bill Gates».
1. Read the text and choose the correct word in brackets. (Прочтите текст и выберите правильное слово в скобках).
BILL GATES
(28 OCTOBER 1955)
Whatever you may think about Bill Gates, there (is/are) no doubting the impact that he's had on the computer market. He's (best/better) known for founding Microsoft - a name that's synonymous with the personal computer (market/part).
Although Microsoft didn't actually (invent/invented) DOS (Tim Paterson of Seattle Computer Products did), the company has based its fortunes on it, exclusively licensing the OS and (later/more late) buying it outright to service IBM's PC. From DOS, Microsoft (went/gone) on to create Windows – (the most/the more) successful operating system ever, and used by the majority of people the (world/peace) over.
Gates is a key figure in the success of Microsoft - equal parts technology genius and business man, he's pushed, cajoled and basically dictated the computer market. While Microsoft may have lost its way a little and missed out on repeating its success online, the company remains a powerful force.
Gates (has/have) moved on to charity work, with the Bill and Foundation. He's promised to give away the bulk of his (fortune/luck) in charitable work, which makes it hard to hate him completely.
2. Decide if the statements are true or false (Определите верны или неверны утверждения)
1. Bill Gates has had an enourmous influence on the computer market.
2. Microsoft invented DOS and has based its fortunes on it.
3. Windows was created from DOS.
4. DOS is the most successful operating system ever used by the majority of people all over the world.
5. Gates is not good at technology, but is a successful business man.
6. Bill and Melinda Gates help the needy.
Text 3 «Tim Berners-Lee».
1. Read the text and say what this person is famous for (Прочитайте текст и скажите, чем знаменит этот человек).
TIM BERNERS-LEE
(8 JUNE 1955)
Of all the cool claims to fame, inventing the world wide web has to be the best. That honour lies squarely with Tim Berners-Lee. While working as a contractor at CERN, he came up with a system called ENQUIRE, which enable d sharing and updating information between researchers using hypertext.
It was in 1989 when he return ed to CERN that he saw an opportunity to link hypertext to the internet (itself only actually a way of connecting computer networks across the globe) and the World Wide Web was born.
He design ed and built the first web browser, creat ed the first web server and, in short, chang ed the entire world as we know it. We're now so reliant on the internet that it's impossible to imagine life without the world wide web.
Grammar Focus
2. Divide the highlighted verbs into 2 groups. (Разделите выделенные глаголы на 2 группы):
a) Правильные глаголы (regular verbs): ___________________________________
b) Неправильные глаголы (irregular verbs): ________________________________
3. Give English equivalents to the following words and phrases (найдите в тексте перевод следующих слов и словосочетанмй):
приходить в голову (мысль, идея) невозможно представить жизнь без
учёные/исследователи обмениваться информацией
возможность весь мир
разработать честь принадлежит полностью
быть зависимым от дать возможность
4. Fill in the table with synonyms to the words and word combinations given. Translate into Russian. (Заполните таблицу синонимами из текста и переведите слова на русский язык).
| Synonyms (in the text) | Translation | |
| scientists | ||
| to exchange | ||
| the whole world | ||
| possibility | ||
| dependent on | ||
| to invent | ||
| to connect |
Text 4 «Jobs’ Biography»
1. Read the text and say why Steve Jobs is called the most successful entrepreneur in history. (Прочтите текст и скажите, почему Стива Джобса называют самым успешным предпринимателем в истории)
JOBS’ BIOGRAPHY
Steve Jobs helped to make personal computers and computer technology available to everyone.
Steven Paul Jobs was born in Los Altos, California, on February 24, 1955. He was adopted when he was a baby and grew up in northern California. After high school, Jobs attended college in Portland, Oregon, but left after his first semester to travel in India.
When he returned to California, he learned that his high-school friend Steve Wozniak was building computers as a hobby. Wozniak had just invented the Apple I computer. In 1976 Jobs and Wozniak started Apple Computers. They worked out of Jobs’s garage.
The Apple II personal computer that they built next appealed to both business and the public. The computer sold well and the company prospered until about 1981. That year, IBM began to take business away from Apple.
By then, Jobs and his development team had invented the Macintosh computer. Unlike the Apple II, the Macintosh was not very popular at first and Jobs left the company in 1985 after being fired from the board.
After Jobs left Apple, he started his own company, called NeXT Software. Then, in 1986, he bought Pixar Animation Studios. In 1995, Pixar produced the first entirely computer-generated movie – Toy Story. It was a big hit, and Pixar went on to produce A Bug’s Life (1998), Toy Story 2 (1999), Monsters Inc. (2001), and Finding Nemo (2003). These movies made a great deal of money.
Jobs was asked to return to Apple to help it become a leader in the computer field once again. In 1998, Apple introduced its iMac and iBook personal computers. Jobs became CEO in the year 2000.
Apple introduced the iPod shortly after Steve Jobs became CEO. The iTunes stores was launched in 2003. One year later, Steve Jobs was diagnosed with pancreatic cancer. Jobs beat his cancer and helped Apple release several important devices, including the iPhone and the iPad. He also sold Pixar to Disney. In 2011, Apple was declared the wealthiest company in America. Jobs resigned as CEO that same year.
Steve Jobs died on October 5th, 2011. He was 56 years old.
2. Decide if the statements are true or false (Определите верны или неверны данные утверждения)
1. Steve Jobs invented the Apple I computer.
2. Steve Jobs and his partner, Steve Wozniak, started Apple Computers.
3. The Apple II computer was not very popular.
4. The introduction of IBM’s personal computer helped Apple Computers’ business.
5. Steve Jobs died in his mid-fifties.