Принципы организации и проведения MICE-мероприятий в Российской Федерации. Цели, задачи, субъекты и формы MICE-мероприятий.
Санкт-Петербург как центр деловой активности в России. Концепция развития деятельности по организации и проведению MICE-мероприятий в РФ. Разработка мероприятий, направленных на повышение привлекательности Санкт-Петербурга как центра MICE-мероприятий.
Анализ и прогноз приоритетных направлений развития MICE и
ндустрии в Санкт-Петербурге. Анализ участия предприятий и организаций Санкт-Петербурга в международной и межрегиональной MICE-деятельности. Инфраструктура и материально-техническая база MICE Санкт-Петербурга.
Контрольные вопросы
Introduction to business travel
• give the principal definitions in business travel:
- individual business travel
- meeting
- exhibition
- incentive trip
- corporate hospitality
• appreciate the differences between business travel and leisure travel;
• describe the structure of the business travel market;
• recognise the links between business travel and the economy;
• discuss the main impacts of business travel, as well as the major opportunities, challenges and threats affecting this industry.
Individual business travel
• explain the relationships between the three component parts of the individual business travel sector — clients, travel suppliers and intermediaries;
• identify the principal factors influencing the development and dynamics of the individual business travel sector;
• explain the complexity of individual business travel purchasing decisions, identifying the range of decisions to be made and the individuals and groups involved in making them;
• analyse the impacts on suppliers and intermediaries of the service characteristics of individual business travel products and review strategies in use to address them;
• describe responses by individual business travel suppliers and intermediaries to changes in demand and in their operating environments.
The meetings industry
• identify the main sources of data on the meetings market;
• distinguish the various types of demand for meetings and the main characteristics of each;
• classify suppliers in the meetings market according to type of venue and recognise the strengths and weaknesses of each type;
• outline the roles of the key intermediaries;
• identify the principal trends in the meetings market and the factors contributing to them;
• show the key ethical and political issues raised by the ways in which meetings are organised and conducted.
Incentive travel
• describe the use of incentive travel and the advantages it offers;
• appreciate how incentive trips are designed, including the roles played by all suppliers;
• discuss the main trends affecting incentive travel.
The exhibitions industry
• distinguish the different types of exhibitions and their uses;
• show the advantages of exhibitions as a sales and marketing medium, and understand the advantages for the destinations where they are held;
• describe the roles of the main players in this market;
• appreciate the characteristics of a successful exhibition destination;
• discuss the various trends in the exhibition market.
Corporate hospitality
• define corporate hospitality and assess its role within the marketing mix;
• explain the reasons for its growth;
• explain the challenges associated with attempts to measure its effectiveness;
• define the roles of corporate hospitality suppliers and organisers;
• identify external and internal issues that affect the corporate hospitality sector;
• assess the ethical issues associated with the use of corporate hospitality.
The business and pleasure interface
• show the ways in which business travel can increase the level of leisure and recreational activity in destinations;
• appreciate the potential benefits that adding pleasure to business travel brings to suppliers and events planners;
• outline the decision-making process that leads to business travellers choosing to add leisure activities to their trips;
• describe the roles of key players in stimulating and facilitating leisure add-ons to business trips.
Итоговой тест
ü Introduction to business travel
1. Match the words below with their definitions:
a) Individual business travel
b) Meeting
c) Exhibition
d) Incentive trip
e) Corporate hospitality
I. Also known as a trade fairs, trade shows and a customer shows.
II. Consists of the often lavish entertainment that companies extend to their most valuable clients or potential clients at prestigious sporting and cultural events, such as the Rugby League World Cup or The Glyndebourne opera festival. Companies mainly use this form of entertainment as a way of creating goodwill and building a rapport with VIP customers and potential customers.
III. Includes the vast range of events, such as conferences, training seminars product, launches and annual general meetings that are held by companies and associations in order to facilitate communications with and between their employees, customers, shareholders and members.
IV. Comprises the trips made by those whose employment requires them to travel in order to carry out their work. From journalists and politicians to talent-spotters and accident investigators, there is a wide range of jobs that can be done effectively only when those who do them are prepared to accept being away from home and their workplace base regularly as a normal feature of their work.
V. Comprises those trips – usually luxurious and often to attractive destinations – that employees receive from their employer as a prize of winning a competition related to their job
II. Referring to business travel and leisure travel give the right answer(s) to questions below:
2. Who or what determines the destination in leisure travel?
a) the staff
b) the traveller
c) the organizer of the event
d) the location of the work to be done
3. Who or what determines the destination in business travel?
a) the staff
b) the traveller
c) the organizer of the event
d) the location of the work to be done
4. How far in advance is leisure travel planned (lead times)?
a) years in advance
b) a few days in advance
c) not planned at all
d) a few month in advance
5. How far in advance is business travel planned (lead time)?
a) years in advance
b) a few days in advance
c) not planned at all
d) a few month in advance