F. Ferrero products now found at: AIdi




Italian confectioner Ferrero signed a deal with the world's biggest discount supermarket chain to supply the chain with its chocolate products. Seven of Ferrero's brands will now be sold in Aldi stores in Germany. Previously Aldi chose to use a hard discount strategy where it refused to stock branded goods in favor of its own private lines. Ferrero becomes the first outside company to have its goods in Aldi stores.

T a s k T h r e e. Consider these questions:

1. What advantages and disadvantages do you see with the introduction of more automated plants?

2. Can you agree on areas where you think it is a good idea to use them?

3. What will industrial workers then do?

4. Is it the end of work, as we understand it? And the beginning of The Leisure Society?

5. What do you think about training people to work in such plants?

6. Who decides what should be made? What is your opinion of this?

7. What are the advantages of manufacturing processes where only one person is needed?

8. What prospects do you see for the spreading of such operations and processes in our country?

E x e r c i s e O n e. Read the article below and choose the best word to fill each gap.

Operations: Explaining how things work.

Describing how things (go / function / become) in a non-technical fashion is frequently required in business. You may have to (work / write / explain) how to operate a machine like a computer or an automatic ticket machine, or how to use a gadget. Also you'll need to understand (manual / guidelines / explanations) of how to get machines or gadgets to work.

It's important to be able to (adjust / use / show) your language in order to take into account the people you're talking to, whether they are your customers, clients or colleagues. People who use modern (techniques / machines / things) aren't all

experts who understand the technical processes and terms. To be user-friendly you'll need to employ simple instructions in language which isn't too (easy / complex / technical). After all, you'll often be dealing with non-experts, and they may not know the difficult words, so you'll have to explain them.

E x e r c i s e T w o. Choose the best phrase from the given below to fill each of the gaps:

on a day-to-day basis; for example; quite likely; in a simplified way; in addition; increasingly; in the course of; the use of machines.

Describing commercial and manufacturing processes

You may have to describe commercial processes and tell others how things are done. Business operations are becoming increasingly more complex, and some parts of business deals may involve explaining specific arrangements or processes

1. _____.

Perhaps you'll have to describe how a manufacturing process is organized, or you may have to explain the details of services which are offered and how they're arranged. You'll need to explain when certain things happen and in what order.

2. _____, in some business settings, when things don't go according to plan you may be required to refer to and clarify problems that arise 3. _____ a production process or commercial operation.

'Technological' processes may be involved. These frequently take place on production lines, in factories or in workshops, where raw materials are transformed into finished products. In many countries 4. _____ has long been associated with manufacturing goods. 5. _____, such processes are being partly and even fully automated. Robots may be used to

replace people in dangerous and unhealthy or boring and repetitive tasks. But people are always required in manufacturing, in maintaining the robots, 6. _____ So it's practically impossible to deal with technical processes without considering the role that people involved in the business operations play. So, given the rate of change in industry and commerce, it's 7. _____ that business people may be expected to refer to fairly complex manufacturing processes and operations, even if they aren't involved in them 8. _____.

E x e r c i s e T h r e e. Read the article and choose the best beginning phrase from the given below to fill each of the gaps.

A. Along those lines;

B. Chocolate has been;

C. Although other trends;

D. These findings from trend research;

E. Zurich-based Barry Callebaut.

1. _____ in the news more than ever over the past several weeks, with a constant stream of new studies and products touting the recently discovered health benefits of the traditional confectionery ingredient. These headlines have led many leading chocolate and

cocoa companies to shift to the dark side. Not that dark side–the dark side of chocolate.

2. _____ continue to emerge in the category, including chocolate fountain products and new flavor combinations, high-cocoa content dark chocolate products prove to be the most popular with customers.

3. _____ has released several products recently, but finds that current consumer trends basically fit into three categories: health and well being, taste experience/indulgence and convenience.

4. "_____ and consumer observation serve as a guide in the pursuit of innovation throughout our company. We are offering our industrial customers more products that combine great taste with good nutrition", says vice president of corporate communications

Gaby Tschofen. "Those consumers who are looking for great taste can try chocolate rich in cocoa and at the same time benefit from the high concentration of healthy, natural polyphenols".

5. _____, the company's most popular products with customers are dark chocolates with high cocoa contents and single-origin chocolates. Callebaut's newest products, however, fit more into the organic and new flavor categories, with the company's release of a

honey milk chocolate and "a lot of developments currently going on for organic chocolates and Fair Trade chocolates," according to Tschofen.

E x e r c i s e Fo u r. Read the article below and write one word to fill the gap.

ADM Cocoa, producer of the Merkens, Ambrosia and De Zaan brands, also recognizes customers' attraction 1. _____ the dark side with two new dark chocolate products released under the Merkens brand. The company introduced new versions of its Yucatan

and Beaujolais products, Yucatan Seventy and Beaujolais Seventy, which 2. _____ 70 % cocoa-content dark chocolate. "Consumers continue to be aware 3. _____ the growing evidence that chocolate can be a 'good for you' product," says vice president of confectionery sales and marketing Bill Ryan. "It seems when they want chocolate, they prefer high-end offerings".

The company also recently introduced Merkens Falls Milk Chocolate and Dark Chocolate–products designed 4. _____ use, without any additions, in chocolate fountains.

To help their effort to join the dark side, the Peter's Chocolate brands, owned 5. _____ Cargill, now include new semisweet and bittersweet products among their ranks. New Bennigton Semisweet Chocolate is a rich, dark chocolate that's good for one-shot

moulding. The company's new high-cocoa content product is their Cambra Bittersweet Chocolate, which contains 72 % cocoa solids.

"Cambra Bittersweet Chocolate was introduced to meet the 6. _____ of confectioners who are interested 7. _____ creating confections with a higher cocoa content," says Cargill marketing associate Courtney LeDrew. "Dark chocolate is gaining in popularity

in part 8. _____ the recent headlines touting its potential health benefits and Cambra Bittersweet Chocolate gives confectioners an opportunity to meet this demand."

New products from Wilbur Chocolate (also Cargill-owned), on 9. _____ other hand, focus more on the growing popularity of chocolate fountains and new flavor combinations. Tambora Milk Chocolate and Bandelier Semisweet Chocolate, in wafer form, are

low in viscosity, making them ideal 10. _____ use in chocolate fountains.

E x e r c i s e Fi v e. Read the article below and put the verb into the appropriate tense form.

"The popularity of chocolate fountains at weddings and parties 1. (grow) with the widespread availability of affordable chocolate fountains", LeDrew comments. "Wilbur's Chocolate Fountain Chocolate 2. (meet) the demand of confectioners and caterers

for high quality, great tasting chocolate that is crafted to function in fountains".

Wilbur's other new product, Hot Coats Confectionery Coatings, 3. (feature) spicy flavors (ginger, jalapeno and chili) to capitalize on the growing popularity of unique chocolate flavor combinations.

"Chocolatiers 4. (begin) to experiment with flavors that historically 5. (not pair) with chocolate. They can be ethnic, they can be exotic, or they can be surprising", says LeDrew.

Despite many companies' increased focus on dark chocolates and new flavors, LeDrew 6. (be) quick to point out that milk chocolate remains popular saying that it is "still North America's favorite and sales of the highest-quality milk remain robust".

To satisfy customers who continue to look for new ways to use this old favorite, Peter's Chocolate also 7. (introduce) a second new semisweet chocolate and a new milk chocolate product. Lenoir Semisweet Chocolate features a robust vanilla flavor with fudgy and fruity notes while Maridel Milk Chocolate is a well-balanced milk chocolate flavored with natural vanilla.

While it's clear that chocolate and cocoa producers 8. (not totally shift) over to the dark side, consumers have pushed dark chocolate–with its associated health benefits–out of the shadows and onto center stage.

T a s k F o u r. Chocolate Production.

Make the flowchart of the process and number the operations of chocolate production after listening to the recording.

Speaker: In the case of all Cadbury's chocolate products the basic ingredients are, of course, cocoa beans. We buy our cocoa beans from Ghana and some from Malaysia 50,000 tonnes of cocoa beans are processed each year at the factory but that's before the actual chocolate-making process can be started.

When they arrive at the cocoa factory the cocoa beans are sorted and cleaned. And then they're roasted in revolving drums at a temperature of about 135 degrees. The actual time for roasting depends on whether the use at the end is for cocoa or chocolate.

Now after that, the next processes are called kibbling and winnowing. Well first, in the kibbling stage the beans are broken down into small pieces. And at the same time the shells are blown away by air currents. The technical term for that process is 'winnowing'. And so, then you've got the broken pieces of cocoa beans. And those are known as 'nibs'. OK?

Well, now in the next stage the nibs are taken and ground in mills until the friction and the heat of milling reduces them to a thick chocolate coloured liquid. The result of the grinding stage is known as 'mass'. Now, this contains 55 to 58 % cocoa butter and, of course, that solidifies as it cools. And it's the basis of all chocolate and cocoa products.

Cocoa powder is made by extracting about half the cocoa butter through pressing in heavy presses. And that cocoa butter is later added back in the chocolate making process.

Right then, now after the mass has been produced, we come to the actual chocolate making process itself. I'm going to tell you about the production of milk chocolate.

Well, at the milk factory the mass, the cocoa mass, is mixed with liquid full cream milk and sugar which has already been evaporated to a very thick liquid. The resulting chocolate creamy liquid is then dried. At that stage it's called 'chocolate crumb'. Then that's taken to our factories at Bournville and Somerdale in Bristol.

There, the 'crumb' is mixed with the additional cocoa butter and special chocolate flavourings. And this is then turned into a kind of paste. And it's ground again and pulverized further.

The chocolate, which has had sugar and cocoa butter added to the mass before grinding and pulverizing, now undergoes the final special production stages. Now, the most important component of chocolate as far as the texture is concerned, is the addition of fats. The final processes of ' conching ' and then ' tempering ' are essential in the process they control the texture and viscosity of the chocolate before it can be used in the manufacturing process. Are you with me so far? Good!

Now 'conching' involves mixing and beating the semi-liquid mixture to develop flavour and reduce the viscosity and the size of the part icles. Well, basically, what this means is that it stops it becoming too sticky and enables it to be manipulated.

And then comes the tempering. This is the last stage and it's crucial: what it means is mixing and cooling the liquid chocolate under very carefully controlled conditions to produce chocolate in which the fat has set in its most stable crystalline form.

It is the tempering of the chocolate that gives it the famous Cadbury smoo smoothness, and gloss and the snap. Without this last process the chocolate would be very soft and gritty, and there'd be large crystals inside it and it would have a very dull grey appearance.

Well then, there we are, that's how milk chocolate is made …

E x e r c i s e O n e. Read the article and decide whether the statements are true or false.

1. Different frictions are needed to be changed effortlessly and individually.

2. Adjustment of frictions between the rollers goes with changing gears.

3. Downtimes resulting from recipe changes are greatly increased.

4. The five-roll-refiner is ideal for heat-sensitive products.

5. Some air is incorporate in the cooling water system.

6. Cooling water is kept in a very even way under the whole surface of the roll.

Innovations

Given its rich history with five-roll refiners, it was only natural that F.B. Lehmann introduced a new generation of such refiners at Interpack 2005. Two key developments highlight the innovations:

1) The new generation of F.B. Lehmann five-roll refiners contains five rollers, five motors and five frequency converters. The result is an absolutely flexible, immediate adjustment of frictions between the rollers without changing gears. Different frictions are needed for different recipes, such as for milk chocolate and darker chocolate. The different settings of each roller can be stored and recalled back as a recipe in the Multipanel. The speeds and therefore the frictions can be changed effortlessly and individually. A very fine selective adjustment can be made to optimize taste, fineness and capacity. Downtimes resulting from recipe changes are greatly reduced.

2) In combination with a newly developed forced cooling water system, the five-roll-refiner is ideal for heat-sensitive products, such as milk chocolates as well as for superior, absolutely fine chocolates (17 and 18 microns). The reason: The heat is guided away

from the friction area in an optimum manner, to preserve the fine taste even under tough friction conditions.

Cooling water is pressed through the rollers in a safe "first in, first out" process. No air is incorporate in the cooling water system. As a result, cooling directly under the hardened surface of the roll very near to the friction area is ensured. In addition, cooling

water is distributed in a very even way under the whole surface of the roll by a U-turn channel design (displacement internal jacket).

The new five-roll-refiner generation is ideal for a high production flexibility and highest quality products. Primarily because of the forced cooling water system, the new generation is able to grind remarkable higher capacities than other machines with the same

roller dimensions on the market.

E x e r c i s e T w o. Read the article below and choose the best word to fill each gap.

Fast Track Engineering

Fast Track Engineering, a new Australian company, was 1. (created / made / built) to provide the confectionery industry with new ideas and opportunities in the manufacure of soft-boiled candies. The company aims at improving day-to-day operations while

creating a superior product 2. (in connection with / in regards to / regardless) quality, taste and texture.

Fast Track Engineering's main expertise 3. (goes / results / comes) from the knowledge – gathered over decades – of how to design and manufacture high quality confectionery machines while working with the purchaser to ensure ultimate satisfaction. That

relationship continues, as FastTrack 4. (provides / gives / offers) the purchaser with the afterservice support required to guarantee a long-lasting investment.

The company's broad range of mogul equipment 5. (takes / includes / engages) auxiliary equipment such as sugar sanders, oiling machines and finishing conveyor systems. It also includes all key equipment to provide customers with a complete 6. (turnkey / clear / full) system, such as starch drying/cooling system, dust collectors with a built-in starch balancing hopper 7. (also / as well as / both) free-standing dust collectors with a rotary valve and screw conveyor system. Fast Track Engineering also offers a customdesigned,

fully intergraded pallet transport and product drying system, which no other organization 8. (does / builds / creates) worldwide.

Given the company's 9. (internal / professional / in-house) skills, Fast Track Engineering can support existing mogul users in daily operations. This expertise extends beyond design and manufacturing 10. (techniques / ways / technology), encompasses technical, operational and mechanical service advice. Please note that the company can also recondition existing pumps.

Because Fast Track Engineering is a very competitive organization, it invites customers to test its expertise and equipment against others.

T a s k F i v e. Read the article on making candy and answer the following questions.

1. What was the old way of candymaking?

2. What is Abdallah Candies famous for?

3. What was the company approach to candymaking in the past?

4. How does the company update its practice?

5. What kind of customers does the company cater to?

6. What products are the most popular with their customers?

7. What is the traditional method for making caramel-base products?

8. What do single-serve products include?

9. Which is the fastest-growing market segment today?

10. What do customers think about sugar-free products?

While many candy companies fervently search for the latest and greatest to try to outwit competitors, there are a few that remain successful by staying with the old tried-and-true methods of candymaking. By concentrating on satisfying their current customers, new ones appear.

Burnsville, Minn.-based Abdallah Candies, a fourth-generation family-owned company known for its caramel, toffee and chocolate candies, still makes candy in small batches. Moreover, it still operates several pieces of equipment that go back more than

three generations. Although the company has started to expand and update its practices, one foot remains firmly planted in the past.

"You're usually either production-oriented or sales-oriented and up until not that long ago, we were always very productionoriented", says company president Steven Hegedus Jr., whose great-grandfather started the company in 1909. "Coming up to this

point it's pivoted a little after hiring a national sales manager, but it's always been just produce what we can and make sure we take care o[ our existing customers. Expansion wasn't really our primary goal. Our goal was to satisfy the customers we had". Along those

lines, Abdallah's wholesale business (which comprises the bulk of the company's sales) still caters to the small customer. The company only requires a $100 minimum for first-time customers, with no minimum for reorders. Most of their 6,500 wholesale

customers consist of upscale grocery stores, hospital gift shops, university bookstores, card shops and other general gift stores. "You don't have to buy a large quantity to buy from Abdallah and that's one of the reasons why we have so many customers", says Steven.

"We have a lot of small customers. In any day we could gain a dozen, and three or four can go out of business". The company also does private-label manufacturing, with about 25 % of its production focusing on this area.

According to Steven, any of their caramel-based products, from the 14 different varieties of wrapped caramels to their Cashew Grizzlies (a Turtle-like combination of cashews, caramel and chocolate) are the most popular with their customers. Although some of

the wrapped caramel flavors are slightly unusual, including licorice and chocolate mint, the company sticks to traditional methods for making them. Corn syrup, sugar, sweetened condensed milk and cream are mixed together and cooked in a Savage Bros. copper kettle

for 45 minutes before being poured out onto a water-cooled table. After cooling, employees cut the caramel into long strips and feed them into an APV wrapping machine that individually wraps each piece of caramel at a rate of 450 pieces a minute.

Also popular with customers are the company's single-serve products, which include individually wrapped cashew, peanut and pecan Grizzlies, butter almond toffee, Birch Bark (white coating and almonds) and Alligators (Abdallah's version of a Turtle) among

several others. "That's our fastest-growing segment of the market: the pickup, single-serving candy", says Steven, who also mentions that their sugar-free products, available in single-serving and larger gift packages, are popular as well.

"I know a lot of people make sugar-free, but I don't think there are too many people who make good sugar-free. With sugar-free, people are kind of expecting it not to be good, so they don't really think that it can be".

E x e r c i s e O n e. Read the article below and write one word to fill the gap.

Although no one knows for sure what 1. _____ the very first candy products produced by Abdallah Candies way back in 1909, records clearly identify the founders 2. _____ Lebanese immigrant Albert Abdallah and his American wife, Helen Trovall. Albert had

previously owned a small fruit store and soda fountain 3. _____ Minneapolis, Minn., which was where he met his future wife.

Married in 1909, Albert sold his current business 4. _____ that he and Helen could take a six-month honeymoon in his native Syria. Upon their return, the pair opened the first Abdallah Candies location, called Abdallah's Candy and Ice Cream Shop 5. _____ the

time, on Hennepin and Lake in Minneapolis.

"My grandmother did flowers and they 6. _____ first buying the candy, but then my grandfather started making the candy", says Steven's mother Vicke Hegedus, Albert and Marie's granddaughter. '' 7. _____ those days someone would come around and sell you a

recipe. So my grandfather would buy a recipe, but as anyone in the candymaking business knows, there's more 8. _____ just the recipe involved. He got to the point where he wouldn't buy a recipe 9. _____ that person would make a batch with him so he would

know how to make it. And that's how he got his recipes". Albert started 10. _____ these recipes and developed them into his own, later helped by his son-in-law, Glenn Oletzke. 11. _____ one time the business included a restaurant that could seat 200 with an

attached candy shop. Glenn first started working at the Abdallah restaurant and candy shop while attending business school and it was 12. _____ his time serving customers that he met Albert's daughter, Marie. The two married 13. _____ 1935 and Glenn eventually

served as company president for many years. Vicke remembers helping with the business from early on 14. _____ her childhood.

E x e r c i s e T w o. Choose the best phrase from the given below to fill each of the gaps:

A. We used to come as a family;

B. After surviving bankruptcy;

C. We used to make ice cream;

D. My dad's chief candy maker;

E. During his time running the company.

1. "_____ and I was supposed to get some of my friends after Bible school in the spring and we would have to pick the tops off of strawberries. Those strawberries were used in the ice cream and toppings", she says. "Then when I was older we used to hand-foil

some candies so I got to do those and in high school I worked some in the shop. It's always been a part of my life; it's always been there because my parents worked so many hours in the business." The family business's presence continued into her adult life; just 10

months after marrying her husband, Stephen (Steve) Hegedus Sr., Steve went to work for Abdallah Candies as well.

2. "_____ got called up for the Bay of Pigs. He needed a candymaker so he asked if [Steve] wanted to come work for him and he did", says Vicke. Although Steve had no previous candymaking experience, he was eager to learn the trade from his father-in-law.

"I had a really good teacher. He was a disciplinarian, very stern, but I didn't mind learning", says Steve (Sr.), who currently serves as CEO.

3. _____ in 1935 due to the Depression and a devastating fire in 1965, the third generation started running the company in 1973 when Glenn and Marie retired. Steve Sr. became president and with that position took on responsibilities that often kept him up at

night. "I would wake up at night and I'd have pressure thinking if the prices were right. My father-in-law was always telling me, 'You gotta have the right prices.' And I had 14 people here who were counting on their jobs. You wake up and all of a sudden you think,

'that’s your responsibility now'', Steve (Sr.) remembers.

4. _____, Steve (Sr.) stayed fairly conservative, making sure to take care of Abdallah's current customers, but not necessarily eager to take on new ones. "I was very content being where I was. We always grew 5 % to 10 % every year and that was fine", he says. "We were very conservative in those days to not step over our boundaries of what we could produce". Once her children were in school, Vicke also became more involved with the business, taking over the company's only retail store, located right outside the factory.

5. _____ Dad, Mom, me and my sister would come on Sundays and we'd be sitting on the packing belt-just the four of us-filling

orders because you'd have the shelves behind you that were empty", says Steven (Jr.).

"I used to come to fold boxes in the corner. I think Dad used to forget about me because I would just have hundreds of boxes around me".

E x e r c i s e T h r e e. Read the article and decide whether the statements are true or false.

1. The company brand makes customers familiar with the company product.

2. The national sales manager had experience in candy making.

3. Steven (Jr.) didn’t want to expand their presence in the gift industry.

4. The new boxes feature various muted colors with the new Abdallah logo and a bow on the upper right corner.

5. It took three years to develop a simple box with a logo and a bow.

6. The recipe for the company's caramels didn’t change to increase shelf life and productivity.

7. To accommodate the large number of caramel apples the company makes during the fall, the company developed continuous caramel cooker.

8. The Yorkshire Process Plant continuous caramel cooker that currently makes caramel dip may be used for all of the company's caramels.

"My goal is to build the Abdallah brand, to do solid brand building so people are familiar with Abdallah in our new areas that we're into, outside of the Minneapolis area. That's what's gotten us here today", says Steven (Jr.). Part of realizing this goal involved

hiring a national sales manager, Madonna Schmitz. She joined two and a half years ago to help expand the line through outside sales people. Interestingly, Schmitz had experience in the gift industry rather than in candy, which Steven (Jr.) saw as a strength. "When

she came on board, she said, 'What's a wrapped caramel?' and 'What's a Cashew Grizzly?' She started from the very bottom. She was [then] able to spell out this program and dissect it [to other people] ", he explains. "So when we would have sales people sell it, it

would be easy for them to understand and pickup and sell".

Steven (Jr.) also changed the packaging the company used, which had been the same for decades, in order to expand their presence in the gift industry. "We've just redone our packaging so it's more of a gift box. Before it was just a brown box with a clear

lid, so you could see the candy, but there really was no packaging to speak of” he says. The new boxes feature various muted colors with the new Abdallah logo and a bow on the upper left corner. Despite the relative simplicity of the design, it took a long time to

finalize. "It took a couple years to develop a simple box with a logo and a bow. You sit there and you examine every little thing. We probably spent a whole day discussing whether that rose pictured above the Abdallah name on the logo should be over here a little bit

more or over here. But we knew whatever we stuck with was going to be our brand", says Steven (Jr.).

Some of the processes used to make the candy have also changed, with some changes occurring under Steve (Sr.), some under

Steven (Jr.) and some to come in the future. During Steve's (Sr.) time as president, the recipe for the company's caramels changed to increase shelf life and productivity. To accommodate the large number of caramel apples the company makes during the fall, the

company developed its own caramel apple-dipping machine, which produces 4,000 apples an hour. The machine dramatically cut down on the amount of space and the number of employees needed with the old hand dipping method. In the future, Steven (Jr.) hopes

to be able to use the Yorkshire Process Plant continuous caramel cooker, which currently makes caramel dip, for all of the company's caramels. The switchover would boost output versus making caramel in copper kettles. Theyare currently working on tweaking the

recipe for their wrapped caramels to allow them to do this.

E x e r c i s e Fo u r. Read the article below and choose the best word to fill each gap.

Despite his conservative business approach as company president, Steve (Sr.) knew that changes were (made / bound / chosen)

to happen with future generations. In order to help their son (achieve / gain / reach) what he wanted with the company, Steve (Sr.) and Vicke bought a new piece of property in Burnsville in 1987 and eventually built a bigger facility, which they (came / went /

moved) into in 1997. "We bought the property thinking that someday we might need it. But we were at the (moment / point / time) where we were thinking, "we don't want to get bigger", Vicke remembers. "Yet Steven, who was coming up in the business, had no

room to grow. Steve and I talked and thought, we had our (chance / time / moment) to do our thing, and if we build the building,

Steven will have his chance to do his thing. So without the bigger building the growth wouldn't have been here, it would have been (stable / firm / stagnant) ".

The move more than doubled the company's space – 15,000 sq. ft. to 32,00l} sq. ft. Although adequate at first, Abdallah Candies was (given / caused / forced) to expand again seven years later, thus in Dec. 2004 they built an addition, boosting the facility's size to

60,000 sq. ft. With the expansion the family hoped to (include / be / get) a tour area so customers could walk through the building and watch the candies being made, but due to space constraints they settled on a (watching / looking / viewing) area. Customers can

now watch employees hand-dip certain varieties of truffles and make Heavenly Hash (a combination of chocolate, marshmallows and walnuts), among other handmade products, through a (window / door / slot) in the retail store. The extra space this arrangement gives

allows the family to plan on staying at their current location long into the future.

"We're at capacity as far as the building is (concerned / taken / made) but we're far from capacity in production. We have a long way to go before outgrow this building," says Steve (Jr.). Given the constant balancing act of expansion while (preserving /

keeping / reserving) tradition and quality, Steve (Jr.) echoes the feelings about pressure that his father felt over 30 years ago. "I feel it is a lot more responsibility", he says. "We have over 100 employees, and I feel a great deal of (duty / responsibility / commitment)

toward them and their livelihoods. The family legacy is important to hold up, too, as well as the quality". With a little luck, Steve

(Jr.)'s heirs will also bear that responsibility in the future.

E x e r c i s e Fi v e. Define which paragraph (1, 2, 3, 4, 5) each statement (A, B, C, D, E) refers to.

A. Wrigley has definitely prepared to protect its share of the market.

B. The January 2006 rollout also includes four new sorts of gums.

C. Wrigley is feeling lack of space.

D. Wrigley's commitment to product development came with investment and innovation activities.

E. The new brands resulted in about two- thirds of the volume gain for the quarter and about a third of the volume gain year-todate.

1. Just five months after finalizing their acquisition of confectionery brands from Kraft Foods, Chicago-based Wm. Wrigley Jr.

Co. continues to expand and grow, preparing to release eight new products in January 2006.The new products, which include Douhlemint mints, Cool Watermelon Extra and Cinnamon Inferno and Midnight Cool Eclipse, follow a previous major rollout of

seven new items in June, which was then the biggest expansion over any comparable period in the company's 114-year history. The January 2006 rollout also includes extensions of former Kraft brands, with new Wintermint Orbit White, Mango Sour Altoid mints,

tropical Creme Savers and Berry Sours Lifesaver Gummies to be introduced.

2. This announcement marks a significant shift in business strategies for Wrigley over the past several years. New products now constitute 20 % of sales, up from 5 % in 1999 when Bill Wrigley first became chief executive of the company. "It has definitely been a

step up with investment and innovation activities", says senior director of corporate communications Christopher Perille. "Everything really begins and ends with consumers, though. As long as we see continued opportunities with the brands, we'll continue developing

new products." Further evidence of Wrigley's commitment to product development came with the opening of the $45 million Global Innovation Center last month, where Wrigley scientists and food technicians will work on new products and conduct focus groups.

3. Wrigley also recently announced results for the three-month and nine-month periods ending on Sept. 30, 2005. Sales are up 16 % for the quarter and 14 % in the nine-month period, with worldwide volume gains of 20 % and 14 %, respectively. The new

brands account for about two- thirds of the volume gain for the quarter and about a third of the volume gain year-to-date. "In the third quarter we were really running the new brands as is," says Perille. "About 30 days after the acquisition was finalized we had a

meeting to bring together the team and introduce them to the brands and the opportunities associated with them. Then we had the national sales meeting in September and that's where we laid out the January releases."

4. With all the recent changes and expansions, Wrigley is beginning to run out of room in their current offices. The company signed a lease early this month for about 100,000 sq. ft. of space at 600 W. Chicago Ave. in Chicago, the former headquarters for

Montgomery Ward & Co. Although the number of employees who will be moved to the new offices has not yet been determined, the space should be ready early next year, according to PeriIle.

5. With gum being the fastest growing confectionery category, Wrigley is facing some steep competition from its rival Cadbury Schweppes. The UK-based conglomerate bought Adams gum from pharmaceutical group Pfizer two years ago and is making inroads

in some of Wrigley's biggest markets, including the U.S. and Canada. Wrigley still commands 35.4 % of the gum industry, though, compared to 26 % for Cadbury, according to Euromonitor. With its new product releases, new brands and new facilities, Wrigley has

definitely geared up to defend its share of the market.

E x e r c i s e S i x. Look at the statements below and at the reviews of a few businesses. Which review (A, B, C, D, E, F) does each statement 1 – 9 refer to? You will need to use some of these letters more than once.

1. Internet is used to coordinate the company performance.

2. The product line is of great variety in this company.

3. This product just melts on the tongue.

4. A new sweetener like sugar may appear in the near future.

5. Environmentalists are concerned with lack of light.

6. This company expands its chain of stores.

7. This product contributes to improving people’s health.

8. This company shows the cocoa content on its product packages.

9. People are against air polluting in their neighborhood.



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